For all of you SEO fans out there,Google released an official document on how to rank your site on the search engines. I think they released it a couple of months ago,so it's quite new and some of you will benefit from it for sure. The document speaks about : What helps your site to rank higher,what hurts,how to properly set your site up so Google can crawl your pages. You will learn about : Meta tags,title tags,descriptive titles,XML sitemaps,content,URL structure,snippets,navigation,breadcrumb lists,anchor texts etc. They will take you through the "A-Z" of SEO,so forget most of the things you read online,and check out this document. The document itself is 160 pages long,so grab a pencil,box of treats and start writing down notes. PS! It's a pdf file,but you can view it in your browser window. Take a look : DOCUMENT Cheers!
Probablly you are talking about the following, http://static.googleusercontent.com.../search-engine-optimization-starter-guide.pdf
Yup, Here is the Link : https://static.googleusercontent.co...s/assets/searchqualityevaluatorguidelines.pdf