Yes squidoo is keep doing changes in their pattern and want to make it more attractive and live as well. These are the changes which they have made in recent times - Change in their policy - They have changes their squidoo lens policy so that they can eliminate spammy kind of lens from their surface. This was really a big step and this will help them for long term. Added theme option - This one is to make their lenses more beautiful and as per the niche. Infolinks added - Yes this move will give them more money and hence also to the the squidoo lens holder. CURRENT CHANGE - Simplied Creating New Lens - They have simplified creating new squidoo lens and I think this one will help them. Have you seen tumblr or Xanga ... they have really simple way to register and to create new profile. Squidoo lens is must for those people who want to - Create quality backlinks for their niche If you are affiliates If you want to spread your presence in internet world. So go and have a SQUIDOO LENS for your business ... THIS IS MUST.