First off, you need to realise that only certain types of site will benefit from this very old. ditched way of free advertising. Unless you own a 500k a year visitor site, then forget link swaps, as to get something good, you must have something good to offer the other side. It's insane people even think this is going to work these days - link exchanging died years ago, so just accept it and move on.
Link exchange can be a gamble. On the plus side, it can get you some backlinks and potentially boost traffic if the other site has relevant visitors. However, search engines like Google frown upon link exchanges done solely to manipulate rankings. Low-quality exchanges with unrelated websites can actually hurt your site. If you do consider link exchange, focus on high-quality, relevant websites in your niche. Make sure the link exchange is natural and adds value to both websites' visitors. There are better ways to build backlinks, like creating great content and guest blogging on relevant sites.
Well in my opinion its good to make link exchange but dont expect on major changes related to seo I think someone can benefit a little if the other site its huge with a lot of traffic and some good rank
Google has strict policy and advise not to do link exchange but I think there is no way for them to find out unless you have many many links. Best way to build links are through blogging. Reach out to related websites owners and offer them a guest post and insert a contextual link to your site. Google love contextual links. It will improve SEO if link is on related niche site.
Reciprocal links can boost SEO, but they're a mixed bag. Pros: potentially higher rankings and increased traffic. Cons: risk of penalties for excessive reciprocal linking, diminishing returns over time. It's crucial to balance with diverse link-building strategies for sustained success.
Most webmasters abandoned link exchange years ago mainly because it proved costly to keep track of. The worst part of it was some people removed the reciprocal link and you either lost track of where your links were or just got cheated. Either way, we turned to blogging and directory submissions. the best way forward is guest posts and social media. make it news worthy and people will notice.
Reciprocal links can improve SEO through increased backlinks, but can also be seen as unnatural linking by search engines. It can build relationships with other websites and drive traffic, but can also be time-consuming to maintain and monitor. The effectiveness of reciprocal links will depend on your specific website and goals.