Please provide more information about what you're looking for here. Do you want information about how to organize a marketing campaign?
What niche/product types are you looking at? Do you plan to market your own product or other people's product with affiliate marketing? Initial tools are a website (you'll need a domain & a hosting service) and an autoresponder. You need to determine the advertising media you're going to use. That depends on your funding capabilities. Do you have a business plan?
It would also be helpful to understand a bit more about the type of business you plan to market. For example, is it an online, virtual company offering products or services or is it a brick and mortar hair salon or restaurant? These types of issues make a big difference in marketing strategy, of course.
Marketing is a wide specialty, as a digital marketing guy I require more info so I can be helpful to you
Create a Content Calendar. You will want to start recording all of your ideas and plans for content campaigns to streamline your brainstorming process and to schedule content before it is needed. Set S.M.A.R.T. Goals. Use a Project Management Tool. Foster Collaboration. Track the Results. Segment Your Lists. I hope this few steps will help you ! Good luck !
To be able to help you ,you need to research a little bit in what you want to do because this domain its too vast and we can just give you a general answer and it cannot help you so much .For example decide what business you want to follow ,then what you want to promote ,where you want to promote fb ads ,adwords etc .Hope this may help you