Has anyone done any tests with offline promotion for collecting links to a website? What was the succes factor?
100% Wonderful stuff. Make sure that before setting up your local maps pages on the big three that you've setup some collateral marketing collateral on supportive and credible third party sites like Merchant Circle and the Yellow pages for either you or your clients.
Never looked into offline marketing as a direct way of generating online links. I'd doubt it's effectiveness to be honest.