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Have you actually thought about your target customer

Discussion in 'General Business' started by palmfanatic, Sep 9, 2015.

  1. #1
    So many people are in business especially online but this applies everywhere , selling their products like crazy with the intention of making money .

    I have no issues with that in fact it's what business is all about , but here is a little piece of advice that if applied properly will help you to significantly increase your results .
    SEMrush
    Sit down and spend a few hours designing an avatar of your ideal client.


    Let's be really silly here for a second , an 18 year old gamer with no disposable income is a much different sell to a 45 year old couple with no children who want to buy a yacht .

    The point I am trying to get across here is once you know who you are targeting you will find it much easier to write your sales letters , to gain their trust and to write in an emotive way to help you close the sale.

    The same email will not resonate with everyone so if you can work out who the biggest section of your audience are then and only then will you be able to target them properly .

    Hope that makes sense and helps you to refocus on your strategies

    Peter
     
    palmfanatic, Sep 9, 2015 IP
    JEET likes this.
    SEMrush
  2. glasseslit

    glasseslit Greenhorn

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    #2
    yes, the target customer is important. Without customers, there no business.

    We should know the target customer and market before go to business.
    Hope our product successful further.
     
    glasseslit, Sep 9, 2015 IP
  3. Leilani Sniffen

    Leilani Sniffen Greenhorn

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    #3
    I totally agree about building an avatar of your ideal client.

    That is the reason a good mentor would recommend that you do niche research first. Find a niche (problem category) that has a real people (many) with that problem. Then come up with a profile of that ideal client. Gender, age, job, income, etc.

    Now it makes it easier for you to write content that addresses a person then some ethereal being somewhere out there. You are connected finding a product that can solve a person's problem.

    Leilani
     
    Leilani Sniffen, Sep 9, 2015 IP
  4. Fisker

    Fisker Well-Known Member

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    #4
    I have started thinking about them recently and found it to be a good habit. Wish I would have done it earlier.
     
    Fisker, Sep 9, 2015 IP
  5. WPCarer

    WPCarer Member

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    #5
    Good points, visualisation is important to realise what you actually want... that's very applicable to business/marketing.
     
    WPCarer, Sep 9, 2015 IP
  6. Alina Podvalnikova

    Alina Podvalnikova Peon

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    #6
    I’m totally agree that target audience examination is one of the most crucial things that business owner should (or marketing specialists) do before entering the market with a new product or service. You can have a really quality ultimate product, but it will be no use, as no one is going to buy it.

    The target audience of your advertisement is your potential clients, the people who are in need of your product for sure. If you want to sell it to everyone – you will sell it to no one.

    If we know our client we will offer him/her what they really want but not the thing that we think they want.

    As one famous person said “Everyone is eager to sell me something but no one is interested in what I really need.”
     
    Alina Podvalnikova, Sep 16, 2015 IP
  7. moneyroad

    moneyroad Member

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    #7
    When you don't have a well-defined customer avatar, you run the risk of misdirecting your message, wasting money, and turning away potential customers from your business.

    It would be like speaking a completely different language than your client's language.

    Creating a buyer persona allows you to have a clearer and more accurate idea of; who your ideal customers are, what they like, the problems they face, what they seek, and much more.

    And with all of this information, you can find the ideal tone to interact with your customers, which tools and language to use, what imagery is most effective, and much more.

    With specific data about potential customers, you will be able to understand their pains and fears more accurately. Helping you better create solutions for their problems and to advertise, market, and sell to them more easily.

    But don't think that this tactic is only necessary for large corporations. Entrepreneurs and businesses of every size and industry can benefit from defining a shopper.

    How to create a customer avatar
     
    moneyroad, Sep 9, 2020 IP