1. Great Link Structure; make sure google does not get confused with really long or unrelevant page/folder names. 2. Well written content; the content must be writen for the user, just write it so they will understand, the keywords will be in the content anyway, so no need to lower the quality of the content. 3. Write a very informative and catchy description and title: The title is fairly important for SEO so ensure you have your keyword title in it and it is unique on all pages, the description does not really influence anything except how the user will see your listing. 4. header tags: use header tags to emphasize a certrain keyword for a page. <h1> is the main keyword while <h2> should be about the same keyword but maybe a secondary or alternate way of writing it. I tend to use a few words with the keyword to ensure it looks natural 5. Internal Linking!!!: this is very important, this is how google will go through your website, finding all the pages. Use relevant keywords as the anchor text when linking internaly, this is not just for google but the user as well. When you have a page about a certain topic and mention something which has its own page, send a link to that page. 6. Site map: Also create an HTML sitemap to not only help google go through your website, but also for users to find their way around. 7. keep updating: google and most search engines find a site trustworthy if they give relevant/new and up-to-date content. updating frequently is a must, otherwise, in my experience it can become harder for google to trust your site implicitly. hope it'll be helpful for some new ppl like me..