It's not about beating score, it's about improving existing software. The beauty of it, is our benefit!
I used it once and never used it again. I will stick with Google. Until they make a better search engine. No, putting a cute pic in the background does not make it a better search engine.
At one time, Microsoft had about 6% of the market. That increased to 10%. Here are the current numbers. Not only did Bing drop half its market share, but it brought Yahoo down with it.