wow drtainer that sounds pretty good. Do you mind sharing your tip with me? You dont have to get too detailed if you do not want, but something to lead me in the right direction at least.... shoot me a PM...thanks.
Absolutely - and it is often the very best way to use Adwords. Going for niche terms and getting much cheaper click rates whilst still getting very solid traffic is the key to getting the most for your money. If you were working in travel for example, adding on the location immediately makes it more niche. A 3or 4 word term rather than 2 will generally be much cheaper but get much less clicks. So you set the adword sup to have far more niche terms.