We're launching a new homepage next year and rolling out a subscription package. We want to test variations of the homepage before launching. We were planning to use Google Website Optimizer to test different variations of copy, layouts, etc. We'd also like to do some heatmapping to get a better visual sense of where people are clicking. Has anyone used these two tools in conjunction with one another? I'm wondering if it's even possible to get meaningful heatmap data if you're mixing up copy, layouts, etc. Any thoughts?
Hi, I have not used both the tools together but certainly used them independently. However, based on my understanding of both the tools I believe if you run multivariate experiments ,you might land up in trouble as different content/headline will be fetched for the same URL , so the heat map of the crazy egg might get confusing data. If you use A/B testing then the URLs are different for each version ,in that case you are more likely to get meaning full data. Moreover, I dont know if there could be any cookie clash between them , but I dont think thats a likely case !! Let us know if you ran experiment and what you learned so community can be benefited.