I have a marketing question for some of you veterans. I have decided to supplement my Adsense Revenue by seeking out advertisers on my own. Most of the potential candidates will be fairly large beauty supply manufacturers. My question is three fold; number one, does anyone know of any resources anywhere on how to go about selling advertising directly? Two; What title does someone who allocates online advertising budgets have? Three; What department would they normally be found in?
This forum has a great place to buy and sell advertising http://forums.digitalpoint.com/forumdisplay.php?f=58
The person you should contact would probably be the online marketing manager and would most likely be in the marketing or advertising department. He or she probably does not actually make the budget but will be the way in. IMO, you would have the best luck with this sort of proposal with a company with a fairly sizable ad budget. Major consumer products companies are much more likely to have the budget for individual site targeted advertising than boutique type companies. good luck