Has anyone tried "Interest category marketing" feature on Content?

Discussion in 'Google AdWords' started by Natively, Nov 10, 2010.

  1. #1
    Hi all.
    I encountered the following article, which explains how to deal Audiences on AdWords' Content:
    http://www.portentinteractive.com/blog/google-adwords-remarketing.htm

    One of the features mentioned is the "Interest categories", which is currently open to selected advertisers only (it's on Beta).

    Has anyone here used this feature?
    If so - I'd be helpful if you could share your feedback on it.
    Does it catch a significant-enough portion of the Content network's impressions/users?

    (I also tried remarketing but have seen no impressions still :( Anyone tried it?)

    Thanks
     
    Natively, Nov 10, 2010 IP