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Has anyone pressed the 'Campaign Optimizer' button?

Discussion in 'Google AdWords' started by shorebreak, Aug 14, 2007.

  1. #1
    A couple weeks back Google announced on the Inside AdWords blog that they were launching Campaign Optimizer, which is basically a button you press within the interface and which results in a number of suggestions from Google on how to optimize your campaign's performance.

    Question is, has anyone here pressed the button?
    And if you did and took Google up on the changes, what has it done for your campaign?

    Thanks,
    Shorebreak
    SEMrush
     
    shorebreak, Aug 14, 2007 IP
    SEMrush
  2. BigWill

    BigWill Peon

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    #2
    It set some of my bids to $10 in a list of keywords that I didn't notice(some lower quality score keywords.. they were still running.. but it felt I needed to up the bid). I was on first page paying only $.25 a click. Cost me over $3,000 in lost proffit in 1 day and they would not refund. Be sure and check ALL bids that it changes. It was my fault, but kind of hard to see when it is changing a large keyword list.
     
    BigWill, Aug 14, 2007 IP
  3. selltrib

    selltrib Peon

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    #3
    I admit I looked into it, but just too scared to try it. After all it's my money they are playing with. It could be good to try on a new account with a voucher applied But there is no way i was taking a gamble with my money, that's after all my job
     
    selltrib, Aug 15, 2007 IP
  4. CustardMite

    CustardMite Peon

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    #4
    How can Google optimise your campaign when it doesn't know anything about your business?

    It doesn't even know the value of a conversion to you, so why would you possibly want to give it control of your campaign???
     
    CustardMite, Aug 15, 2007 IP
  5. cianuro

    cianuro Peon

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    #5
    It's absolutely useless. Only through proper analysis yourself can you optimize your campaign.

    It should be labeled "Google Inc. Profit Optimizer".
     
    cianuro, Aug 15, 2007 IP
    selltrib likes this.
  6. steliosp

    steliosp Peon

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    #6
    I think its a very clever way of making more money for Google! I used it on one of my account just to test. It was ok on the keywords part, it pointed out some keywords that I missed. But the funny thing was the bids!! It was telling me that i should raise the bids from £0.25 to £1.25!!!

    Very clever way of making people that don't know a lot or that they are starting out to spend loads of money!
     
    steliosp, Aug 15, 2007 IP
  7. BigWill

    BigWill Peon

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    #7
    Yeah I agree with ya there. I took a hit from it.

    If you do use it, be sure and look very very close at what it is changing.
     
    BigWill, Aug 15, 2007 IP
  8. dirvish

    dirvish Peon

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    #8
    I wouldn't want to give Google that much control of my money!
     
    dirvish, Aug 15, 2007 IP
  9. jrbiz

    jrbiz Acclaimed Member

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    #9
    I clicked on the button and started laughing when I saw their suggestions. Basically, they want you to pay a higher max bid rate. All of their other suggestions were useless, too.
     
    jrbiz, Aug 15, 2007 IP
  10. Vrian_Sinth

    Vrian_Sinth Peon

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    #10
    The entire system seems flawed. I can't even get it to work on my campaigns. It keeps giving me an error. It sounds like I'm not missing out on much though.
     
    Vrian_Sinth, Oct 9, 2007 IP
  11. cianuro

    cianuro Peon

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    #11
    Yup, the ENTIRE system is flawed.

    "A bad workman always blames his tools"
     
    cianuro, Oct 9, 2007 IP