I sort of tried it in the very early days with my time on Adwords. {Using Adwords Editor here} You create a campaign and adgroup - let's call the adgroup widget1. You then place an ad and put the keyword [widget] in - you upload and find out your keyword has been given a Quality score of 7/10. You then remove the adgroup and produce another one, let's call it widget2. You do the same again only before you upload, you change the landing page in such a way, to try and make it more relative to your account. You upload but this time the quality score is 8/10, meaning what you changed to the landing page suits Google, more than the previous landing page. The above could also be done with Ads - put an ad in and when uploaded, see what the QS is - remove and redo but this time with a slightly different ad instead. Google seem to quickly look over your landing page when the adgroup first gets set up and when the keyword is new, so I'm wondering if anybody has tried this method to get their landing page as optimal as possible? I'm just thinking out loud.
Yes I have definitely used this method of testing before. I always want as much information as Google is willing to give me. I also do not see a downside to this technique. Good Luck boosting your QS.
I tried it and the results were confusing. I tried 2 adgroups - the same keyword and same ads in both, the only difference was the destination & display URL changed from a .biz domain to .com and the .com was slightly different to the .biz in terms of landing page content (very slightly) The .com was given a higher QS than the .biz and also lower min first page bid. I then tested the landing page content, I made an exact copy of the landing page of .com and placed it in a temp folder on .biz and tried this new .biz/temp.html as the landing page - there was no difference to what the .biz had already been given earlier. To me, it seems that either Google prefers .com's ... or it just prefers my .com website (both are almost identical). The .com website does link to a blog, but that's the only real difference. As I say, nothing conclusive as of yet.
Yes, this can work. There are 3 primary things that you can 'easily' change that can affect your quality score without having to do 'too much' work. 1: You Adgroup keywords 2: Your ad relevancy to your keywords and landing page 3: Your landing page relevancy to the ad/s and the keywords Now there are other factors that are beyond the scope of explaining here, but you can actually "play" with these and notice a difference in quality score. But bear in mind that the 'immediate' rating is not always the final rating. Come back about 15-30 mins later and check the QS again. This will give the system adequate time to crawl and analyse your site/landing page properly. Then you'll see Google's "true" evaluation. Cheers, Mark Acutt (Cash Bootstrap Method) PS: .biz and .info domains are often 'considered' spam domains. Although not "officially" penalized via Google PPC you may experience bid price differences. However, Google also evaluates in and outbound links when evaluating your site, so this maybe the difference. Whenever choosing a domain name, try stick to the .com, .org and .net domains only.