With AdWords and other PPClick spend hitting a ceiling, I need new ways to get more leads. Has any of you tried Pay Per Call with companies like Miva or Ingenio? What I'm interested to know is, did you find yourself reading out what's already on the website, i.e. costing you loads of time? Or has it been worth it?
it depends what type of market you are in. If making sales relies on getting people on the phone, it can be very worthwhile. The company I work for is in the debt industry and we rely mostly on leads. People calling in are much easier to close than us trying to reach them. Alot of the time, we can never get in touch. We'd prefer inbound calls if possible. However, Pay Per Call in our industry (very competitive) is very expensive. To rank in our industry, i believe you must bid close to $50/call. I guess it depends on the industry you are in.