I know thank you.... But then all of my points are good....... As for a generalization of 1% conversion rate. It is not a generalization as much as it is a determination by others much wiser and more experienced than myself in online marketing via paid search. Profits matter of course and one always need to look at profit margins as well as ROI before embarking on any advertising campaign. What you should focus on instead of trying to educate me, is how to turn 1% to 2%, thereby doubling your profits while maintaining your advertising expense at the current amount.
I am not trying to educate you - it would be pointless since your mind is already made up. I am pointing out, for the benefit of others who might read this, that 1% can be a perfectly good conversion rate, depending on the nature of your campaign. I would be interested to see any examples you have where others 'much wiser and more experienced' than you say that 1% is not good, in all circumstances. You won't find it. Your point on profits is revealing. You still only refer to profit margins as something worth looking at along with ROI. These are only stepping stones on the way to determining how to make the most absolute profit. If your profit margin halves and your sales triple, that is fantastic. Although even that isn't really the point, because as I said before, it is not true that adding keywords with lower QS/conversion rates affects the other higher performing keywords negatively.
Its not??? 10 out of 10 would be a 10 if I am thinking correctly 10 out of 10 and 5 out of 10 Would equate to an average of 7.5 which therefore indicates that the 5 out of 10, brought down the value of the 10 out of 10. You would most certainly see a higher average score of your work with 10 out of 10, and hence a higher position and lower CPC The more the percentage is diluted, the lower the score, hence lower position and usually higher CPC. This is basic math and no matter how hard you try to convince yourself otherwise, fact is fact... If it were me I would start a new adgroup with the 10/10 keywords only and the two best performing ads by conversion to goal percentage. I think you will find that it performs better and at a lower cost than the remaining terms that avg 5 to 7 out of 10.
I already do have different ad groups for different performing keywords. In fact, they are generally in different campaigns. Even then, within a certain ad group, if a keywords has a QS of 10/10, then that is what contributes to the ad rank of your ad when someone searches on that keywords. If there is another keyword with a QS of 5/10 in the ad group, it is irrelevant for that particular search.
Google scores the adgroups and campaigns as a whole, and not based on search query or the QS of the particular keyword you are bidding on. If they based position on keyword QS then everyone with a 10/10 keyword would need to be at # 1 position, this is why the scoring is as noted.
Not true. Rankings are based on your Ad Rank score, not your QS. The Ad Rank score is your CPC bid multiplied by your QS. See Google's own site: http://adwords.google.com/support/aw/bin/static.py?page=guide.cs&guide=23572&topic=23576 On that page, it also says the ranking is determined by that keyword's QS, not the average QS of the ad group/campaign. I don't think Google would legally be allowed to lie about that.
It is true. You read a part of what goes into ad position placement. Had you read the entire Google outline you would have learned. Ad Rank = CPC bid × Quality Score http://adwords.google.com/support/a...uide.cs&guide=23572&topic=23575&answer=156068 Hope this helps.
You misread my last post: here it is again, with the important part in bold this time: "Not true. Rankings are based on your Ad Rank score, not your QS. The Ad Rank score is your CPC bid multiplied by your QS. See Google's own site:" Feel free to go back to my last post and see that I wrote that. I know that QS is a component of Ad Rank. My problem with your post was that you implied it was the only component, when you said: "Google scores the adgroups and campaigns as a whole, and not based on search query or the QS of the particular keyword you are bidding on. If they based position on keyword QS then everyone with a 10/10 keyword would need to be at # 1 position, this is why the scoring is as noted." As I hope I have now made clear, as opposed to your post, your ad is ranked based on the QS of only that particular keyword, as well as the CPC bid you put on that keyword. There is no averaging of QS in an ad group, or a campaign, as you have now stated more than once. Ads are ranked according to the Ad Rank, and only according to the Ad Rank. If everyone has a QS of 10/10, then the ranking is determined only by the CPC bid (as opposed to what you said before). I hope that clears this up.
I don't think it has cleared things up for you Ad placement will still depend on Quality Score, your cost-per-click (CPC) bid, your budget and account settings, and user and advertiser behavior. As you can clearly see things such as your budget, account settings, user and advertiser behavior are other metrics used to determine the scoring of your Adgroups and Campaigns. Google does not choose to reveal the scoring to you of all the metrics involved, and only reveals the QS of the particular keyword to give people a warm fuzzy feeling. You may want to do some research on why many Adwords professionals maintain two Adwords accounts. One account is for testing keywords, and the other is to use the tested keywords to build campaigns that have a higher scoring. You can Google it to learn more. Off to get things done. Best of luck to you!!
This is just rambling, not responding to what I've said. For example, it is polite to acknowledge when you have made a mistake. So, conversation over. It's been fun.
i learned alot on this thread, great debate i wish both you guys can keep going on sharing you tips and trick...
Thanks Sem-Advance.... We do have a privacy Policy, but it's located on our Contact page. I just added it as a page of it's own, so it should show up now to Google. As far a Weebley goes, they are the hosts of the web site... that's it. I can't imagine Google blocking everyone who uses a third party to host their web sites... can they? Below, I've pasted all our keywords - a total of 6 keywords for one ad campaign. Every single one comes up, "Rarely shown due to low quality score" As I've said, I've added keywords, I've deleted them, I've raised my CPC to triple, and it still makes no difference. I just can't figure out why it worked for 8 months and now, nada, zip....!!! I actually find it hard to believe that a company like Google can get away with making it so hard to give them money! I mean really, if I went to a magazine and wanted to place an ad, and they told me I'd have to read an instruction manual, consult on the Internet, and spend endless time trying to figure out how to contact them... I'd dump them and move on to another magazine... Guess that's what happens when there's no "real" competition. Anyway, aside from my mild rant.... if anyone has any ideas they'd be gratefully accepted... Keyword Ad group Status Max. CPC Clicks Impr. CTR Avg. CPC Cost Avg. Pos. distance learning program Starter Ad Group Rarely shown due to low quality score auto: $1.67 0 17 0.00% $0.00 $0.00 6.5 antique dealer Starter Ad Group Rarely shown due to low quality score auto: $1.67 0 1 0.00% $0.00 $0.00 1 antique Starter Ad Group Rarely shown due to low quality score auto: $1.67 0 1,543 0.00% $0.00 $0.00 3.4 "collectibles" Starter Ad Group Rarely shown due to low quality score auto: $1.67 0 0 0.00% $0.00 $0.00 0 antique appraisal courses Starter Ad Group Rarely shown due to low quality score auto: $1.67 0 0 0.00% $0.00 $0.00 0 antique home study course Starter Ad Group Rarely shown due to low quality score auto: $1.67 0 0 0.00% $0.00 $0.00 0
I think Google is playing you, they saw you were doing good, block you and use that keyword to run their own campaign and make money off that.
With your more general problem, i.e. that Google has 'slapped' you, I can't advise anything more than keep trying to get through to Google - or set up a completely new account with new billing details. A real pain, but it may be the only way. Other people will probably be able to help you more. As for your keywords though, the ones I have put in bold are really poor keywords for you. "Distance learning program" could be searched for by anyone looking for a distance learning program of any kind whatsoever. It is not surprising the keyword has a low QS - the CTR on it must be miniscule even when it is working! "Collectibles" has the same problem - far too vague, and unrelated to your product. "Antique" and "antique dealer" are more specific, but are still going to generate mainly untargetted traffic to the ad. People searching on "antique" are unlikely to be looking for an antiques course - they may be looking to buy actual antiques, or just research antiques generally. And "antique dealer" is clearly unfocussed, as it will attract people looking for dealers, not courses! The Quality Score on a keyword in an Ad Group is affected by the CTR of all keywords in that ad group, so those keywords will drag the others down. Having said all that, I realise that this was working for you until recently it suddenly changed, so I don't think what I have said is directly the answer. But it might help, especially for when you do get it going again, to get you better performance.
WOW! Your post here at DP are great and helpful. I always learn things everytime I open a new thread. Thanks though for sharing. Hope I can start sharing great ideas and experiences on the days to come. I am really a newbie here and getting familiarize with the threads.