Human memory is associative. Anything that we remember, is stored as an association with some concept already discovered by us. Isn't it true? Say, you want to set your email account password. Why do you choose the name of your child or spouse? Or some known concept? It is because you associate the password with these concepts. And most of us, subconsciously choose the concepts which are strong enough to remember. It is like this: If you want to remember a concept A, you associate it with a concept B. And the strength of your memory of A depends on the strength of your memory of B. If memory of B is weak, so would be the memory of A. This is why you choose your loved one's name, isn't it? Whose name can you remember easily - that of the clerk in your office or that of your spouse? Isn't it obvious that we use the associativity rule everyday in our life? READ MORE
I dont agree, i dont use relatives names, i can be listening to music, check the name of a song from it and take a word from it. And the song wont be a fave, the music is often from genres that most people wont even of heard of.