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Halifax Penalised by Google (One of the UK's largest banks)

Discussion in 'Search Engine Optimization' started by echo_unlimited, Feb 8, 2014.

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  1. #1
    Surprised that no one is talking about this.

    Halifax, for those that do not know, is a bank that is worth billions. It's one of the largest banks in the UK and I believe it is the largest seller of mortgages in the United Kingdom.

    They were recently slapped with a penalty that saw their search visibility drop on the 30th of January, last month.

    This should show you scale of their keyword drop:
    [​IMG]

    I've posted about this here:
    http://vlexo.net/blog-tips-tricks/search/big-seo-exposing-halifaxs-link-schemes/

    But you'll be able to see the full analysis that Link Research Tools has done:
    http://www.linkresearchtools.com/case-studies/halifax-bank-google-unnatural-link-penalty/

    It's quite a fascinating case, and is definitely a case that every SEO should be aware of for 2014.

    I wonder how many other big brands will face similar issues? Perhaps, Business Insider, will be next?
     
    echo_unlimited, Feb 8, 2014 IP