Right ok, im not new to the whole web development advertising scene, but i have to ask what this means in affiliate marketing i've come across it many times just never looking it up. What does Impressions mean? because on my website, i have the following through commision junction Sales 0 - Leads 0 - what does this mean, i thought it would mean sales, but ^^? Clicks 2 - how many people click on the link Impressions 4 - I'm guessing this is how many people have viewed my website , yes / no? CTR - click through rate EPM - earnings per month? EPC - earnings per click?, is this on average? thanks in advance
I am not an affiliate guy but I am pretty sure that it is the same as advertising on Adwords (which I have done). if it is the same the impressions is how many times your ad has shown while clicks is simply how many clicks your add has gotten.
It all depends on the companies definition of impression. It usually is how many UNIQUE views there have been of that link. Leads require filling in a form usually, sales are involving credit cards. Some leads involve credit cards. CTR is the percent of clicks out of the impressions. (Clicks/impressions)*100=CTR EPC is earnings per click. Say an offer pays $10 and you get 5 clicks before a signup, thats $2.00 EPC.