Hi guys, I want to optimize my website but im not sure about this.. This is the site thats where it is about: http://www.bestbuyomafietsen.nl/ This is the structure of our H1, H2 and H3 tags now: Headings [H1] Omafietsen [H2] Goedkope omafiets [H2] Omafietsen [H2] Merk [H2] Maat [H2] Kleur [H3] Omafiets 18 inch Blauw [H3] Omafiets 18 inch Wit [H3] Omafiets 18 inch Donkerroze [H3] Omafiets 18 inch Paars [H3] Omafiets 18 inch Zwart [H3] Omafiets 20 inch Blauw [H3] Omafiets 20 inch Lichtroze [H3] Omafiets 20 inch Paars [H3] Omafiets 20 inch Zwart H3 .,... etc.... They come from the left menu. As you can see we have the keyword ´' omafiets ´' as H1 because we sell this and this is withouth doubting the most important keyword on our website. But for the H2 tags we have taken the refinements like ´'merk´´ (brand) ´´Kleur´´ (colour) etc. Then we have the titles of the products on the homepage as H3 ´´ omafiets 20 inch paars´' its the product name (including refinements). See the image to get it clear. I am doubting to change the H2's to the categories we have. Because we have a lot of webshops like these, a change is very radical so we have to know for sure that this is a better plan. (and that google will love it). Thats why im asking you guys about your opinion. Thanks!
If your categories having more relevant keywords than you should do it. Anyways, Worrying too much about on page seo is not recommended, you should worry about off page seo, which will give you the better results.
Get some content on the site as well. I can't see any text for these keywords that also has it as the anchor text...