H1 Tag Optimization Question

So if search engines put a lot of value on <h1> tags and the proximity of keywords to that tag, are these two examples the same in regards to keyword significance and the H1 tag?

Example 1: <h1>Keyword</h1>

Example 2: <h1><img alt="Keyword" src="websitelogo.jpg"></h1>

Granted in the first example the Keyword starts at position#1 after the <h1> and in the second example the Keyword starts at position#10, but what I am really asking is can I use the alt tag for my keyword in the<h1> tag?

Thanks in advance,
Steve

 

The two should be equivalent. See Google's Webmaster guidelines.

cheers,

gary

 

Hi itek4bux,
i prefer to use natural <h1> tag.
Optimization will look natural. +1 point in search engine ranking, coz not stuffing keyword.