Guys Is This A New Thing In Adsense

This is the first time i noticed this so basically i was searching about a course on google about "sap" basically after sometime while visiting digitalpoint i am seeing ads of SAP Training, SAP Coaching

basically adsense is displaying ads not based on the site niche but the keywords i had searched few mins back

 

Yes, it's a feature in adsense. Publishers can opt out of it if they don't like it.

 

Google said it will increase revenue in time

 

It's Interest-based Ads. You can set it in your adsense account whether you want to use it or not.

 

Yeah, this was spooky to me (as a user, not as a webmaster) the first time I noticed it happening to me. I had been searching for information on hotels in a particular city, then I started surfing for completely unrelated stuff -- and everywhere I went (it seemed), all these sites were showing me ads for hotels in that city! It was weird a little unsettling.

 

i also notice this yesterday when i visit linux ubuntu forum, i see forex ads being displayed.
but before it, I've been searching for forex platform that will work on linux

 

Did you log in your google account when you do that? If you did, that answer it.

 

It happens only if you are logged into your google account, log out and you will not receive interest based ads

 

Right, it's called Interest Based Ads. It appears only when you are logged in with your Google Account.
But, it can not be controlled from Adsense Account but from Google Account.Checking the "Web History" will turn this on.