What is considered a good clickthrough rate? What is bad? What is desirable? What is going to get you flagged? Is there a sort of scale as to the aim you should have for CTR? e.g. 0-3% - Poor 3.01-6 - Average 6.01-9% - Good 9.01-12% - Desirable 12.01 - 15% = Be careful 15%+ = Dangerous? What are your thoughts? What would your scale be?
I don't believe there is a percentage. I have heard gurus say that they get 50%. My own experience, if you are getting 1-2%, that's about average. But it's not really about percentage. It's about overall money and optimizing for the best total. If all clicks were valid, I don't think google would have a problem with 100% ctr. Doesn't google want people to click the ads? I'd worry more about invalid clicks. Stephen C
Agreed with the above there's no such thing as an ideal CTR. If you could get 100% CTRs on your site legitimately I don't think Google would have a problem with it. 1-5% is considered reasonable in most peoples books. It all depends on the theme of your site or blog. Just focus on writing great content. If you deliver on that front everything else will fall into place.
Glad to hear it! one of my sites is at around 18% CTR! Was worried it might set off alarm bells in Google Towers!
I have another question, will CTR toooo low has problem? If a site has 100,000 pageview but no clicks, will google consider its a purchased traffic or traffic switch program
I dont agree that the high CTR need to be careful or dangerous How about if i have a new website and only have 1 visitor and the visitor click on the ads, it is 100%?
I'm always happy when I get over 2%... Google are trying to get focus on advertisers that get higher CTR as a higher CTR means your advert and service is much more relevant.