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Guide to AdWords Dynamic Keyword Insertion

Discussion in 'Google AdWords' started by taulath, Mar 7, 2007.

  1. creativehustle

    creativehustle Peon

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    #21
    i started using this technique a few months ago and it has increased my ctr
     
    creativehustle, Apr 7, 2007 IP
  2. LazyD

    LazyD Peon

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    #22
    I hate to bring up an old thread but i have DKI questions....

    I think it might have been answered in the OP, but im not sure....

    So, say you the keyword:
    san francisco california widgets

    And you are using the following setup for your title:
    {Keyword:California Widgets}

    If someone searches for:
    san francisco california widgets

    Since "san francisco california widgets" is too long, it displays "California Widgets"

    Your position is still reflective of your bid for "San francisco california widgets" correct? Also, is it still technically finding you for "san francisco california widgets" and simply displaying California Widgets because the latter is too long?
     
    LazyD, Apr 26, 2007 IP
  3. karamkshetra

    karamkshetra Peon

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    #23
    I agree. When you decide to use DKI, you need to look at the keywords you have for that ad and then you need to consider that which one works for you best: a KEYWORD, KEYWord, KeyWord or keyword.
     
    karamkshetra, Apr 26, 2007 IP
  4. simons1321

    simons1321 Peon

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    #24
    what if you want to capitalize all the letters in the last word? Say if you're targeting destination based terms that include state abbreviations or airport codes or something. Ex. Keyword is "Travel to LA"

    could you do {KeyWORD:} so that the ad headline shows up as

    Travel To LA instead of Travel To La with {KeyWord:}
     
    simons1321, May 31, 2007 IP
  5. cianuro

    cianuro Peon

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    #25
    Hi Simon, I covered that as well as a few left out by the OP here: Dynamic Keyword Insertion

    OP, I have to cite you on a few parts but don't know what company you are with now, is it ZZ or your new one?
     
    cianuro, Jun 10, 2007 IP
  6. ghoti

    ghoti Peon

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    #26
    Yes, that also works.
     
    ghoti, Jun 10, 2007 IP
  7. taulath

    taulath Peon

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    #27
    I'm still at www.zoomzoom.co.uk - I think you're referring to Mark who has since left zoomzoom, but I'm very much still here!
     
    taulath, Jun 11, 2007 IP
  8. marzooq

    marzooq Active Member

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    #28
    this info is very useful
     
    marzooq, Jun 11, 2007 IP
  9. ppc-cpc

    ppc-cpc Guest

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    #29
    Hi,

    For sure using Keyword variations we can certainly increase the CTR as bold searched terms catches eyeballs.

    But are there other possibilities to differentiate Ad Text as you'll find most of Ads use Dynamic Keywords.

    Guys, I think we need to look for more Keyword Science like DKI ?

    Rgrds
    PPC-CPC
     
    ppc-cpc, Sep 15, 2007 IP
  10. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #30
    Not sure I follow you:confused:
     
    GuyFromChicago, Sep 17, 2007 IP
  11. CustardMite

    CustardMite Peon

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    #31
    Does he mean amongst the old posts? This was from months ago (and to be fair, I don't think it's been discussed recently).

    I'm always a bit concerned with DKI that it'll promote bad campaign design practices (specifically, grouping very different keywords together), and getting bad Quality Scores...
     
    CustardMite, Sep 17, 2007 IP
  12. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #32
    GuyFromChicago, Oct 10, 2007 IP
  13. hanleo46

    hanleo46 Guest

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    #33
    Often if we just ask the folks at Google they will tell us...

    This feature has been around for a long while....its like most things tho,,,you need to tweak and test each and every application you do.

    TEST, then TEST some more

    Leo Hanes
     
    hanleo46, Oct 10, 2007 IP
  14. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #34
    DKI has been around forever - the news that Google finally published some official documenation about it. Prior to this there was no info on DKI in their help center.
     
    GuyFromChicago, Oct 10, 2007 IP
  15. memfish

    memfish Peon

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    #35
    Very good Tutorial
     
    memfish, Oct 14, 2007 IP
  16. brutalisk

    brutalisk Banned

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    #36
    Thanks, very useful!
     
    brutalisk, Dec 17, 2007 IP
  17. absinthe

    absinthe Peon

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    #37
    I got the link to this thread from another thread, and i must say, its a really nice Tip. Thanks a lot as this is gonna really help me as my campaigns are basically built around this strategy only.. ( I use to manually write all the adverts for different keywords).. obviously I'll make sure that all keyterm fit into the ad wherever i use {keyword:}... THANKS!!! :)
     
    absinthe, Dec 17, 2007 IP
  18. yyyk9

    yyyk9 Peon

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    #38
    Very well written. Thanks for sharing!
     
    yyyk9, May 15, 2008 IP
  19. Tordon

    Tordon Peon

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    #39
    ever noticed how good info like this is hard to dig up at google
     
    Tordon, Jan 25, 2009 IP
  20. PrometheusUK

    PrometheusUK Greenhorn

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    #40
    I agree with this. DKI is a very useful tool to help boost click-thru rates but it shouldn't be used as an excuse to be lazy with the actual setup of campaigns/ad groups. These still need to be constructed thoughtfully to group related/similar terms together and the rest of the ad text (the non-DKI part) should be tailored to tie in with the keywords in the campaign/ad group too.
     
    PrometheusUK, Jan 26, 2009 IP