Guide to AdWords Dynamic Keyword Insertion

i started using this technique a few months ago and it has increased my ctr

 

I hate to bring up an old thread but i have DKI questions....

I think it might have been answered in the OP, but im not sure....

So, say you the keyword:
san francisco california widgets

And you are using the following setup for your title:
{Keyword:California Widgets}

If someone searches for:
san francisco california widgets

Since "san francisco california widgets" is too long, it displays "California Widgets"

Your position is still reflective of your bid for "San francisco california widgets" correct? Also, is it still technically finding you for "san francisco california widgets" and simply displaying California Widgets because the latter is too long?

 

I agree. When you decide to use DKI, you need to look at the keywords you have for that ad and then you need to consider that which one works for you best: a KEYWORD, KEYWord, KeyWord or keyword.

 

what if you want to capitalize all the letters in the last word? Say if you're targeting destination based terms that include state abbreviations or airport codes or something. Ex. Keyword is "Travel to LA"

could you do {KeyWORD:} so that the ad headline shows up as

Travel To LA instead of Travel To La with {KeyWord:}

 

Hi Simon, I covered that as well as a few left out by the OP here: Dynamic Keyword Insertion

OP, I have to cite you on a few parts but don't know what company you are with now, is it ZZ or your new one?

 

Yes, that also works.

 

I'm still at www.zoomzoom.co.uk - I think you're referring to Mark who has since left zoomzoom, but I'm very much still here!

 

this info is very useful

 

Hi,

For sure using Keyword variations we can certainly increase the CTR as bold searched terms catches eyeballs.

But are there other possibilities to differentiate Ad Text as you'll find most of Ads use Dynamic Keywords.

Guys, I think we need to look for more Keyword Science like DKI ?

Rgrds
PPC-CPC

 

Not sure I follow you

 

Does he mean amongst the old posts? This was from months ago (and to be fair, I don't think it's been discussed recently).

I'm always a bit concerned with DKI that it'll promote bad campaign design practices (specifically, grouping very different keywords together), and getting bad Quality Scores...

 

Google finally added some official documentation for DKI;

http://adwords.google.com/support/bin/topic.py?topic=12396

Thanks to SER for the heads up.

 

Often if we just ask the folks at Google they will tell us...

This feature has been around for a long while....its like most things tho,,,you need to tweak and test each and every application you do.

TEST, then TEST some more

Leo Hanes

 

DKI has been around forever - the news that Google finally published some official documenation about it. Prior to this there was no info on DKI in their help center.

 

Very good Tutorial

 

Thanks, very useful!

 

I got the link to this thread from another thread, and i must say, its a really nice Tip. Thanks a lot as this is gonna really help me as my campaigns are basically built around this strategy only.. ( I use to manually write all the adverts for different keywords).. obviously I'll make sure that all keyterm fit into the ad wherever i use {keyword:}... THANKS!!!

 

Very well written. Thanks for sharing!

 

ever noticed how good info like this is hard to dig up at google

 

I agree with this. DKI is a very useful tool to help boost click-thru rates but it shouldn't be used as an excuse to be lazy with the actual setup of campaigns/ad groups. These still need to be constructed thoughtfully to group related/similar terms together and the rest of the ad text (the non-DKI part) should be tailored to tie in with the keywords in the campaign/ad group too.