Guide how to use Titles and Meta descriptions for SEO

Always create titles and meta descriptions, that describe page content very well.

Main goal of these two html tags are to let users decide what the page is all about. While browsing through websites, browsers show your title in the title bar and as a tab name.



Another very important thing, title is always shown in search engine results and meta description is shown if google decides it is descriptive enough for the given keyword.



Use unique titles and meta desriptions for every page.

This is quite obvious, if you have to create descriptive titles, they need to be unique, there is no point in having two pages about exactly the same thing.

Do not stuff a bunch of keywords, just because you want them to rank well.

This is a very common newbie “SEOS” mistake. They add a bunch of keywords in the title and rank a lot lower than they could. Having lots of usually slightly related keywords in the title is not useful for the common user. There are some exceptions for websites which rank really well or do not have high competition, or really have a lot of different content on the same page.

Titles should be short and meta descriptions can be a little longer.

Google shows title in 69 characters and meta description in 156 characters. This is not a strict limit, but an advisable length.

Titles and meta descriptions play a very important role, when it comes to choosing which search engine result to go for.

This one is a very powerful tip. You can receive more traffic, than your competitors receive in higher search engine positions. For example keyword “affordable seo services” on google.com:

7th result- has a great title, everyone loves to pay upon results and low prices, decent meta description.

8th result- has a usual stuffed title most of the websites have and an average meta description.

9th result- has an average title – “seocycle.co.uk” in title is unnecessary, because you can already see the url. Description is bad because we do not want to know if they are new and what their mission is.

10th result- our website, average boring title and in the description we play the “FREE SEO consultation” card, which attracts as much traffic as 7th position receives and 2 to 4 times more, than 8th and 9th position gets.



After this example you can see how much psychological things could influence your search engine traffic.

We are all used to ignore spammy search results, stuffed with keywords like;”seo powersuite download, serial, keygen, full version, etc.”

Google is getting better and better at recognizing spammy websites,so useful, descriptive titles and meta descriptions for the user gives you an advantage.

Article with screenshots available at: http://www.cheapseoservices.org/blog/using-titles-and-meta-descriptions-for-seo/

 

Very useful information. Thank you for sharing!

 

Nice info...you can also get latest update of SEO from http://www.seomoz.org/learn-seo they are providing good information regarding SEO.

 

Thanks for sharing useful information about On page optimization. Now days Meta keywords tag is not important in the eye of Google.

 

This is the stuff that is mostly overlooked. Some eager and over ambitious will everytime do it wrong, what I don't understand is these are the basics so why are they mostly overlooked.

 

This is indeed a very useful piece of information. Thank you so much for sharing.

 

This is some very useful information and is not too detailed but still good enough to let newbies get a head start on SEO Thanks!!