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Guerrilla Marketers, What you will do with $2500 a month?

Discussion in 'General Marketing' started by sipltech, Nov 20, 2006.

  1. #1
    Hi all,

    I am curious to know, how you will plan your website promotion strategies with a monthly budget of $2500.
    SEMrush
    In other words what are the best possible area's where investment of $2500 a month allow you to achieve maximum ROI. All I am talking about ethical campaigns, no other spammy techniques.

    Thanks in advance.
     
    sipltech, Nov 20, 2006 IP
    SEMrush
  2. jhmattern

    jhmattern Illustrious Member

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    #2
    What's the site, or at least niche? Otherwise, all you'll get are general answers, and that won't give you the best options to achieve the best roi.
     
    jhmattern, Nov 20, 2006 IP
  3. sipltech

    sipltech Well-Known Member

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    #3
    I appreciate your views. This is the first thing a marketer should think. I will adding the niche later on this post :)
     
    sipltech, Nov 20, 2006 IP
  4. FikseGTS

    FikseGTS Peon

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    #4
    save up for a couple of months and have someone produce a viral marketing video to post to the video sharing sites, youtube, etc.... ROI could be huge if the video takes off...
     
    FikseGTS, Nov 20, 2006 IP
  5. sipltech

    sipltech Well-Known Member

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    #5
    It's a good suggestion. Thanks.

    Video's are surefire nextgen tool. If one clicks, can produce dream results. I am looking for more options. :)
     
    sipltech, Nov 20, 2006 IP
  6. FikseGTS

    FikseGTS Peon

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    #6
    np.... search for the mentos video if you haven't aready seen it..... I read that those guys made out pretty well....
     
    FikseGTS, Nov 20, 2006 IP
  7. itsme

    itsme Well-Known Member

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    #7
    getting your video seen and getting people to visit your site & buy products are two very different things.

    I do agree though, getting a popular video will at least get some major exposure.
     
    itsme, Nov 21, 2006 IP
  8. Lexiseek

    Lexiseek Banned

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    #8
    I would do primarily SEO and purchase content/links. Those are the gifts that keep on giving.
     
    Lexiseek, Nov 21, 2006 IP
  9. Bali

    Bali Guest

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    #9
    Good question. But Roi is relative to time. In what time you want what
    return, that's the real question. Or in other words:

    You want to get paid by the end of the month, or you want to build a
    user base that will be worth $5 per user even before they buy anything?

    How about a little contest? a) define your targets b) define your time frame
    c) let's talk about the actual product/service
     
    Bali, Nov 21, 2006 IP
  10. Connections

    Connections Well-Known Member

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    #10
    lol the video idea is not the best in a marketing sense,

    my advice,

    *Purchase links on high traffic sites in yout niche similar to your site.
    *Do a mass directory submission campaign with quality submitters.
    *Purchase banners on other site relating to yoru niche.
    *Create a price or promo on your site to entice hits.
    *high quality press release realting to yoru niche.
    *get some content on social networking sites for free, make it your self if find a cheap alternative dont pay 10 thousadn for one.

    work work work and it will pay off.
     
    Connections, Nov 21, 2006 IP
    _vlada_ likes this.
  11. itsme

    itsme Well-Known Member

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    #11
    I don't know whether I agree with this... I do kinda but not really.

    I agree that you probably won't make and money directly from video clips circulating around the internet.

    You will however have a better chance to build brand awareness and get lots of eyeballs to see your message/product/whatever... so as far as exposure, free exposure, it makes fantastic marketing sense. It might not lead to immediate sales but many of the people who see your clips might remember your name later on.

    These are all good ideas but mostly for a SEO related campaign. Things like directory submissions (in general) will not get you seen. The high traffic links and social network content are good ideas for sure.

    If you want to get high ROI and you are selling a product, you need to be seen by the right people, ie. potential buyers.

    Find out who they are and WHERE they are... then get your message out to them. All of our tips are useless if your customers are not online. If you are targeting a local group, do your campaign locally... billboards, radio, sponsor an event, put ads on your car (and other people's cars), direct mail, etc.
     
    itsme, Nov 21, 2006 IP
  12. Voasi

    Voasi Active Member

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    #12
    Here's a great guide:

    HOW TO BUILD AN ONLINE EMPIRE... STEP BY STEP

    ACT I

    At first I would spend nothing but time doing research on
    my market. I need to find out what they want if I intend
    on selling them anything. (that "anything" includes marketing
    affiliate programs.)

    For the product research I would start spending major hours
    online looking for peoples problems, wants and needs. You can
    find this info all over especially on newsgroups, forums, blogs
    and niche websites. The market is not important here, it can be
    in any market. I would compile a list of the most pressing
    questions and problems that my market has expressed.

    I might even spend a hundred bucks or so at scriptlance,
    rentacoder etc. to have a research assistant help
    me dig up this info.

    I would then find as many experts on the subject as I could and
    see if I could get the majority of those questions answered by
    a professional. This saves me time in hunting down all the answers
    myself, plus I would also have the opportunity to ask them if they
    would be interested in conducting an interview. This would add to
    my products value.

    I'd probably create an ebook and set of mp3 interviews to start
    with. This gives me a price target between 50 and 100 bucks right
    off the bat and since it's all digital I will have a lot of
    leverage in terms of revenue.

    Once I had a rough draft created I would start contacting some of
    the professionals I found as well as a few people from my target
    market. I'd be looking for testimonials and suggestions on
    improving the product. The market will tell me exactly what
    it wants so that I'm not wasting time, effort and money guessing.

    Why guess when its so easy to know?

    -----
    Side Note - Do you realize how many online (or offline) businesses
    fail because they tried to guess a market? DON'T GUESS, KNOW!
    -----

    While I was waiting for the testimonials and reviews I would start
    getting everything that I needed in place to start selling the
    product. This includes hosting and all that other good stuff. I'd
    also start looking for affiliate programs that offered products
    and services my target market would be interested in. I can use
    these to boost revenue after the sale through my autoresponders.

    I'm only interested in the basics until I can start generating
    some real revenue. Once I have solid revenue flowing I can
    upgrade, outsource etc.

    BASICS :

    1. $8.88 - Single Domain at namecheap.com

    Staying focused on one product so I only need one website for
    the time being.


    2. $19.95 - Aweber.com Account Single Month

    Since I am limited in capital I will be using the bare minimum until I
    can start generating revenue. I will pay by the month instead of looking
    for a quarterly+ discount. I'd opt to pay a bit extra and only dish
    out 20 bucks right now because it leaves me more capital to advertise.

    I'm choosing Aweber over anything else because they have the highest
    delivery rate online and have top notch support.

    I'll also use this to deliver the product instead of spending more
    capital on download protection, ecommerce etc. Simple and effective.
    Hell if anyone really wanted to steal your product and start selling
    it they are going to do it regardless of what kind of protection
    you have.


    3. $29.95 - Hosting Account For One Month

    Sure I can get hosting a lot cheaper than this, but I'll pay a bit extra
    for hosting just to be sure my website is up when it should be. I don't
    need to deal with any headaches during any of my promotions and I'm happy
    to pay extra to get better service.

    I would make sure this hosting account has cpanel with wordpress to
    make management a breeze and 24/7 support. (Wordpress will come into
    play later.)


    4. $97.00 - Hypercovers.com Mini Site & Product Imagery

    I would get a professionally designed web template and mock cover
    created. I want to focus on creating compelling copy and a quality
    product and not have to worry about design. This takes care of
    that problem. For a hundred bucks I can get a mini site template,
    ebook covers, order buttons, header footer etc. All I need to do
    is add in my copy, upload and I'm in business.


    5. $19.95 - BYOAudio.com - Audio Management & Recording Service

    Audio testimonials and a bunch of other useful tools to manage and serve
    audio from my site. Since this is a brand new product and I don't have
    a list, it's critical that I garner credibility. I can partially do
    that with quality testimonials.

    I would actually purchase this first because I would use it to record
    my interviews too.


    6. $97.00 - Affiliate Script (idev or post affiliate pro)

    I would normally just use clickbank, but since they are going down hill
    fast I will use my own setup. Yep it eats up another hundred bucks, but
    affiliate sales are the heart of Internet marketing so this is a must
    have marketing vehicle that I cannot do with out.

    Total Basics = $272.73


    ACT II


    Once everything was in place, tested and the sales process working I'd
    start up my pay per click advertising machine and start looking for
    joint venture partners.

    Joint Ventures & Special Offers

    I'd be focusing on offering special deals to forum owners, list owners,
    niche site owners etc. I'd also be offering a special price on my
    new package to various newsgroups, forums etc. (I would have a list of
    these top resources from my initial market research.)

    I would already have created a PDF report that included high quality
    content and possibly even some of the content directly from my
    product. I would then turn it into a viral report that my JV partners
    and affiliates could use to brand. This can be done free with open
    office. Simply create the report in the editor and convert it to
    pdf. I would manually create the branded reports as needed instead
    of spending capital on software. It only takes a few minutes per report.

    I'd also take some time to write a bunch of articles and press releases
    that can be shuffled around the net. This is marketing 101 stuff though
    so I'm not going to go into detail.


    INITIAL MARKETING :


    7. $300.00 - PPC Campaigns - Pay Per Click Search Engine Marketing

    I'd initially setup accounts with Adwords, Overture (YPN), and
    Findwhat. Once I had more revenue I would expand to other PPC
    services. This gives me near instant targeted traffic.


    8. $200.00 - Newsletter Advertising

    I'd first try to work out an affiliate deal with as many targeted
    newsletter publishers as I could find. Some obviously would not
    be interested. In fact, depending on the market, they might not
    be into affiliate program at all. I'd offer my product to them for
    free and seek an endorsement in that case and if that failed I'd
    offer up some bucks to advertise.


    9. $200.00 - Affiliate Recruiting

    I'd head over to scriptlance, rentacoder etc and find an assistant
    or two who could start researching and recruiting website owners
    into my affiliate program. I would continue to increase the budget
    on this as more revenue came in. I'd still continue on my own
    seeking JV partners though.


    As revenue came in I would increase my marketing budget and create
    a new account for R&D of new products. I would basically follow the
    same steps with these new products. Some of these new products would
    be big ticket items.

    $27.27 - Left Over... added into PPC account.

    Total Marketing = $727.27

    Grand Total = $1000.00

    Taken from: http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=70421
     
    Voasi, Nov 21, 2006 IP
    soul-healer likes this.
  13. Thiagoo

    Thiagoo Peon

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    #13
    I would buy 200 bucks of food, pay my bills($150) and invest $2150.
     
    Thiagoo, Nov 21, 2006 IP
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  14. ConradBailey

    ConradBailey Guest

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    #14
    Of course, first and foremost you'll need to know precisely your target market and how to best reach them in the most cost-effective manner. Only then can you set a proper monthly marketing budget. Why? Because you'll know which mediums have the audience you want to reach.

    Investing $2,500 every month (or any other amount) just because you have it available is a big mistake. Know where (and why) you plan to invest in a marketing or advertising campaign before you set a budget.
     
    ConradBailey, Nov 21, 2006 IP
  15. WebMarketingMan

    WebMarketingMan Guest

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    #15
    Do you already have your website? If not, I'd take a look at a product like Dotster's "MyInternet." Voasi is right on, but rather than spend the countless hours designing and creating your own website, plus buying and managing your hosting account, a product like this is a really nice investment, I think.

    For less than your $2,500 budget they'll register your domain(s), design and build your website, and then they just handle the hosting themselves. The time it would have taken me to do all that myself (it only took them two weeks) is worth way more than what I paid.
     
    WebMarketingMan, Nov 21, 2006 IP
  16. Connections

    Connections Well-Known Member

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    #16
    He is looking for a good ROI so obviously the whole pay some one 10 grand to make a video for me and put it on social networking sites idea is a very risky move, I have experience with this market and believe me you need to place around 10 videos before even one becomes sucessful, most things have already been done 100 times over in this area and I have seen this first hand.

    If you want good ROI then use my advice, if you want to throw around cash then use the video idea.
     
    Connections, Nov 21, 2006 IP
  17. indya

    indya Guest

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    #17
    I like the ideas by Voasi . I'd do that.
     
    indya, Nov 22, 2006 IP