Hi all, I'm currently marketing a small business in Western Australia, and have recently encountered a new e-promotional "tool" - Groupon (well its called jumponit and spreets here in Australia). and i was wondering if anyone have further information on this new promotional tool? how effective is it? and is it cost effective especially for a small businesses?
Here are some Online Promotional Tools that you can use to to market a small business is to Feedback Forms ,Bookmarking,Content ,Daily Give-Away/Coupons/Contests,Surveys ..try to use that tools...Hope it can help you...
Groupon is an amazingly powerful promotion tool. There are, however some ups and downs to using it - and for a small business it is important to think of the volume of promotions you can handle. I am going to provide you 2 articles documenting some case studies - one of success, and one of failure and money loss. Hope you find these helpful: http://www.marketingpilgrim.com/2010/09/groupon-gone-wrong-one-customers-sad-tale.html http://mashable.com/2010/08/19/gap-groupon/ Both good sources.