Grouping ad groups?

I am starting PPC again - I went into a year ago and lot a bit of money but I think I used every one of the "big mistakes" there are with Adwords.

This time I am reading a lot more and trying to learn slowly.

One thing that I am up against now is understadning the grouping of the ad groups and the keywords associated with each.

I am generally getting the feeling that most people would say to have an ad group with minimal targeted keywords that relate to your ad text and subsequesntly the landing page.

Even if your ad text is selling the same thing on the same page using a slight variation keywords, should you then create a new ad group with keywords targeting this new advert's text?

How many people are operating with just one or two keywords per ad group? and do you think it makes a difference?

I am a little confused reagrding the correct way of setting this up for optimum results.

Thanks a lot

 

Because your ads are created per ad group, you want to get them as targeted as possible to your keywords. So you don't want to include a huge amount of keywords that makes it impossible to write a targeted ad that covers all of them.

Ultimately, you could target each search term and create and ad group for each, then write ads specifically for that term. If you're bidding on misspellings, plurals or very slight variations you could include these in the same ad group because you'd probably use the same ad. But I wouldn't include different search terms when you could focus on them better with a separate ad group and ads.

 

Thanks for the input. I will look at regrouping in this case.

 

I'd keep the ad groups really specific, e.g. a group for 'company', 'agency', 'companies', 'agencies' etc.

You may also want to try using dynamic keyword insertion on one of these groups as the ad groups (and keywords) are specific, you could dynamically insert the keyword into the ad and create a specific ad that can work for each keyword in the ad group.

Hope that helps!

 

Thanks -

So in your example you would have four ad groups right? And within these, for this example, how many keywords would you have? just the single keyword + any possible mis spellings?

If this is the case how would you go about using the dynamic keyword insertion?

Thanks for your help?

 

Depends on how depp you want to go in. When I worked for a large Adwords company they used to love creating as many adgroups as possible so that you could closely align the text ad heading with keywords. Sure it worked well and clients were happy to see they for their moneys worth, but a simple dynamic keyword insertion would have sufficed more often than not.

{KeyWordefault} is how you do it. If you had an adgroup with that with keywords "company" and "companies" then the title would change depending on the keyword. This would avoid two separate groups.

 

@ollyno1uk: yes, my example would have 4 ad groups, although as trishan points out "company" and "companies" can be one group if you wish.

Just my personal preference to group plurals seperately to try and increase the CTR for each group, this gives more control.

 

Thanks for all the tips here. I have started to implement this - still no clicks yet! Early days I guess

 

Can you move keywords from on ad group to another within the same campaign? I have hundreds of keywords in one ad group and want to make divide them up into smaller groups.

 

Adwords editor is your friend:
http://www.google.com/intl/en/adwordseditor/

 

Is it just me or does anyone else find adwords editor difficult to use?

 

I've been trying it since reading this - I am finding it hard to get used to. I have reverted back to the online editor

 

Well it is hard a first, but after u realise what it can do it'll be the best thing that ever happened to you.

 

Hi there,

For many of my ad groups I will only have 1 - 5 keywords. The more tightly clustered keywords in each ad group the better".

regards,

Anthony

 

Thanks for telling me to use the editor, it is now my friend thanks.

I am now grouping all my similar keywords into small groups like suggested. I am not coming across a question that I can't find the answer to. Right now I use all Broad search terms and want to start using phrase and possibly exact.

My questions is this, if I have these 3 Broad search terms:

Wii
Nintendo Wii
Buy Nintendo Wii

And someone types Wii into google, which keyword will get triggered. Will the 3 terms compete against each other?

 

Google will select the closest one, most likely the "Wii".