I am the webmaster for an independent chain of gocery stores. My traffic peaks on ad day and then trails off throughout the week. I am trying to come up with ideas to add some stickiness to the site. The stores seem reluctant to do more online coupons which expire or tie to limited quantities and I am running out of ideas. Is anyone else in a similar business line?
well the views dont mean there is a problem with your site just that you need need to do a little bit of SEO like backlinks to make yuor site stick also find ways to promote your site linkwheels would be a good way for your site.
I am the webmaster for an independent chain of gocery stores. My traffic peaks on ad day and then trails off throughout the week. I am trying to come up with ideas to add some stickiness to the site. The stores seem reluctant to do more online coupons which expire or tie to limited quantities and I am running out of ideas. Is anyone else in a similar business line? Are you hired to also do marketing for them, or are you just a programmer for them? If it is the latter, why don't you let them deal with it? What do you mean by "my traffic"? Isn't it their traffic?
one word "recipe" and tell you boss you heard it here!!!! have a recipe section and your customers will come back again and again!!!
mabey a points thing or something people like to think they get something for nothing if you know what i mean makes them feel important.
I think you need to offer valuable content on your website for customers that is updated regularly so they will keep coming back. Webbmaster's 'recipie' idea is great as that is a really valuable thing to your customer and ties in well with your product. You could also have a section with news/articles on what fruits and vegetables are in season, exciting new products in store, holiday and celebration entertaining ideas. Or what about starting a weekly/monthly email newsletter for the customers with news, articles and ideas about food and groceries with links to your website?
You need to take a proper marketing project according to your product pattern, business geographical area, targeted customer. you also watch this post.. https://forums.digitalpoint.com/threads/online-business-marketing.2626401/#post-18391872
I can't tell you a specific strategy for your niche, but I can say this. Use social media to build brand awareness, and also, think about where your target market is, online, and get your link in front of them.
You can create a following on social sites and also you can write books about the site and submit to kindle for free. You can post the same book on free ebook forums. You can also buy traffic from Google content network on the cheap. You can create a blog about the store, keyword focus post... Just a few ideas of the top of the head.
With geo speicfic store location as your business, you can have a field day with Facebook advertising. The ads can be geo targetted to just your target demographic. So you can create an ad that says "Hey Cleveland, do You love Organic" or something along those lines with a catchy image, and target only people in Cleveland that like "gourmet and food magazines" so you know they are targeted prospects. Make sure that you link to your Fanpage though, not your website, as Facebook charge x5 times more to advertise external urls. With a nice looking Fanpage, complete with store address, number, call to action etc. this is great cheap advertising that will work great for your campaign. If yuo have location in say Cleveland, Boston, New York, etc. Set up a separate page for all with a separate campaign for all. Cheers!