i believe this is an important factor for ranking well in Yahoo - and that is RSS start adding content to your site/blog. get RSS installed. submit to all the RSS directories and whenever you update (should be daily) PING (pingomatic.com) its seems to be doing very well for me. proof: i want to rank for the term "skin care" - very competitive indeed position 11 june 2007 - #46 position 23 june 2007 - # 27 position 11 july 2007 - #16 (these rankings are for Yahoo UK (the web) results) by the end of this month, if all stays consistent and yahoo behaves, i should be ranking very well indeed so get RSS(ing) !