Got a quality score of 10/10 - What next ?

Discussion in 'Google AdWords' started by PuneetJvw, Dec 14, 2009.

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  1. #1
    I received a quality score of 10 by 10.

    What are some of the things i should be doing next ?


    Thanks,
    ASHISH THAKKAR
     
    PuneetJvw, Dec 14, 2009 IP
  2. shrkscn

    shrkscn Peon

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    #2
    The hard part is to maintain the QS of 10/10... You need to ensure good CTR on your keywords... keep removing the keywords which do not get you the clicks...
    Hopefully you are making some money out of your campaigns... otherwise the 10/10 QS may be a waste
     
    shrkscn, Dec 14, 2009 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    First, give yourself a pat on the back. Feels good, doesn't it?

    OK, now the moment's over. You may maintain this QS or you may not. Keep an eye on it. Still try to improve, as far as CTR is concerned as well as conversions. You may yet find one that is better. So don't rest on your laurels. Your competitors are trying to improve and this will affect your QS. As Satchel Paige used to say "don't look back, something might be gaining on you".
     
    Lucid Web Marketing, Dec 15, 2009 IP
  4. markdb_sem

    markdb_sem Peon

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    #4
    Are you trying to gain conversions from your campaign?
     
    markdb_sem, Dec 16, 2009 IP
  5. PuneetJvw

    PuneetJvw Well-Known Member

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    #5
    Try to sell a product as an affiliate...
     
    PuneetJvw, Dec 16, 2009 IP
  6. markdb_sem

    markdb_sem Peon

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    #6
    A quality score of 10 is excellent but conversion optimisation should also be a consideration.

    You need to continually test AdText and Landing pages to maximise your conversions, if your Quality score drops but you increase conversions and reduce CPA then having a Quality score of 10 doesn't really matter.

    I'd try A/B testing on your landing pages and sample alternative Adtext. These can be major changes like removing, adding or editing content or just subtle tweaks like changing the colour of a button, or changing the size or position of an image.

    Continually testing like this and building upon the results will over time streamline your campaign and maximise conversions whilst minimizing CPA.

    Mark
     
    markdb_sem, Dec 16, 2009 IP