Mysterious new search option Google didn’t blog, tweet, Google+, Facebook or write up a press release about their new search option, “What do you love?†aka WDYL. I’ve been playing with it for a little over a week and really enjoy it. “What do you love?†was quietly launched alongside Google’s announcements of Google+, Picasa becoming Google Pictures and Blogger becoming Google Blogs, as a clear effort to consolidate and conformity of their branding. The “what do you love?†search appears to be a showcase of several Google products that are related to search. Results are separated by type of result in well organized and easy to view individual boxes (so blogs are in a different box than news or maps), presumably so that users don’t have to tell Google to separate it out, rather it offers an alternative view. [video=youtube_share;Hu-YsZNpkZs]http://youtu.be/Hu-YsZNpkZs[/video] Searching for a simple phrase A simple search for “Phoenix real estate†shows Google Groups (discussions on any topic, launched in 2010), options in the News (not blogs, but sites indexed as news by Google), books about Phoenix real estate, Google Earth 3D search, mobile search, translation options, Google Maps, Google Patent search, an option to create an alert for the phrase, and SketchUp.