One of my campaigns was flagged for needing more budget. Campaign Current Recommended Why change it? Action Campaign #4 $6.00 / day up to $9.30 / day Daily budget of $6.00 met on 12 of the last 15 days. Increasing your budget to the recommended amount would allow your ads to show 55% more often and get approximately 107 more clicks per month. What do you reckon guys, more clicks doesn't necessarily mean more profit (apart from for Google of course)?....
Absolutely - increasing your budget will almost certainly get you more clicks - but you have to be pretty confident that clicks convert (any reasonably decent analytics program can help you in this respect). If they do - then its simple - if they don't you are just paying extra for random eyes on your page. Dylan
i think that it is best to start out with a budget in mind and then maybe increase it to a level that makes sense once you find out the average budget tha you will need. that is how i handle the budget issue
To give you a practical example - I run the ppc for a number of small-business clients. For one client - we increased our ppc by 50% over a three month period on the basis that the additional ad spend was translating into more sales (it was an online business - so we were able to track this relatively successfully) However - since that point we've kept the budget static despite further "google prompts" on the basis that: 1. We were entering into a period of the year in which window shoppers outnumber people who actually make a purchase (the product is fairly tightly linked to major events) 2. The client wanted to invest more in organic optimisation as the total ad spend was reaching very significant levels (given the size of their business) So in terms of how you can assess the suggestion to increase budget one option would be to: 1. Test whether more clicks = more conversions (as in my previous post) 2. Look at how the additional spend fits into the overall business requirements. Dylan
Start Low and build up higher as you gain more trust that you know the clicks your paying for are converting. Not much point of setting a starting budget of $500 and getting all the clicks in the world if it dosn't convert. I always start small on a new compaign and make sure the first 100 or so clicks firstly go to the correct website. stay there long enough to read it and hopfully buy something.
In this case, Google are (sort of) correct. If you are making money out of your campaign, and you are running out of budget before the end of the day, then increasing your budget will get you more traffic of the same quality (which should be as profitable as the traffic that you are getting at the moment). However, if you are spending your daily budget before the end of the day, there's another way to make more money - reduce your bids! If your budget runs out just as the day ends (on average), then you'll get more clicks for your money, and hence more conversions. You should certainly do one of the two - either increase your daily budget, or reduce your bids. Both will make you more money.