This is what Google has to say about the service http://goo.gl This morning, we launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener. We mentioned our URL shortener as a feature in both announcements, so we wanted to say a little more about how this product works and why we're offering it. People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind — and that's why people use them. First, we think people who use the Google Toolbar and FeedBurner will benefit from a shortener that is easily accessible — making it faster and easier to share, post and email links. Second, we've built this on Google's global infrastructure to offer the following benefits: * Stability: Google's scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users. * Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites. * Speed: At Google we like fast products and we've worked hard to ensure this service is quick. We'll continue to iterate and improve the speed of Google Url Shortener. Google URL shortener is not a stand-alone service; you can't use it to shorten links directly. Currently, Google URL Shortener is only available from the Google Toolbar and FeedBurner. If the service proves useful, we may eventually make it available for a wider audience in the future.
Ah, so Google has jumped onto the bandwagon of URL Shorteners, but just for their products. I hope to see what will be happening with this.
A lot of people will probably switch to this, because they think Google will give heavy weight to these shorter URL's and having them point to a link on your site would be very good
Nice! But it's only available for Google products. Wish Google gives access to ordinary users as well.
It figures. Google doesn't want anyone else to have an internet service but them. Can't stand 'em, wish they hurry up and implode already.
Wooho it seems like google has a separate department to wipe of every web service in this internet and take it over by them. Big G is spreading like a virus in every aspect of the internet where it end, any guess people ?