I alos posted this link in "SEO section", because it's relevant to both, IMHO. Google just released a new version of their SEO Optimization guide. If your site struggles to get ranked...then do what Google says. Straight from the horse's mouth http://googlewebmastercentral.blogspot.com/
wow..they're actually recommending to use the description meta tag. I thought that's been dead for years
The comment on 404s is quite true. My homepage is very old and has been through several different incarnations of itself, and surprisingly I get a lot of 404s for pages that haven't existed for over 5 years!!! Putting a 404 page in with links to the most popular pages of my site decreased the bounce rate. This tip is a good one.
I too downloaded the new version. It's like a free opportunity to know what's the new trend to check especially if your SEO jobs doesn't make any substantial improvements for your websites.
Hey, Thank you for sharing the pdf guide, it is very very useful for people who are learning SEO including me.
thanks for your effort and letting us know about it ........ lets hope new seo technique will work with new google search result setup .
It's a good first read for just about anyone. I too noticed that they are now mentioning meta tags again after saying they were meaningless for years. Odd.