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Google's new landing page algorithm causing $10 minimum bids on thousands of sites!

Discussion in 'Google AdWords' started by heybert00, Jul 10, 2006.

  1. #1
    Google has started running their landing page algorithm and it is slamming pages that they believe are Made For Adsense (MFA) or are of little value to people searching for them. On the official Google forum, they state that this was started about 4 days ago. This would explain why many of your keywords have jumped to 5 or 10 dollars to activate. They are trying to weed out scrapers and sites that offer very little content and are just trying to get viewers to click on the ads on any given page. Google is going to lose a bunch of money over this but they are trying to clean up their search results.:eek:


    Here is the link to this page: adwords.blogspot.com/2006/07/landing-page-quality-update.html
     
    heybert00, Jul 10, 2006 IP
  2. ewan

    ewan Peon

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    #2
    Some legit landing pages have also been affected, even people from this forum have felt it.
     
    ewan, Jul 10, 2006 IP
  3. heybert00

    heybert00 Peon

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    #3
    I know, I have been feeling it too.
     
    heybert00, Jul 10, 2006 IP
  4. rewlie

    rewlie Active Member

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    #4
    That's a good news for legit publisher, bad news for scrapers.
     
    rewlie, Jul 10, 2006 IP
  5. vlad7

    vlad7 Peon

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    #5
    I haven't noticed anything yet. no min. bid increase so far.
     
    vlad7, Jul 10, 2006 IP
  6. dirtdog1960theone

    dirtdog1960theone Active Member

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    #6
    Has google provided any examples? Just scanned the blog post, thanks. I always get interested in adwords and then google changes something...
     
    dirtdog1960theone, Jul 10, 2006 IP
  7. linkpro

    linkpro Peon

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    #7
    Its absolutely killing adwords.....

    I am quitting for now and going to Overture and MSN -
     
    linkpro, Jul 10, 2006 IP
  8. H20

    H20 Peon

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    #8
    My average CPC increased 20% from yesterday to today. My average position dropped significally.

    This adwords update is gonna cost me a few thousand dollars per month :(

    I only hope my competitors hurts more.
     
    H20, Jul 11, 2006 IP
  9. Cool1g

    Cool1g Peon

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    #9
    interesting - i think this is the reason i've seen my adsense income increase in the last couple of days.
     
    Cool1g, Jul 11, 2006 IP
  10. seoindiaweb

    seoindiaweb Banned

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    #10
    Rather my CPC has gone down and no change in rankings.. it hasnt yet affected my results
     
    seoindiaweb, Jul 11, 2006 IP
  11. Old Welsh Guy

    Old Welsh Guy Well-Known Member

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    #11
    Who DO Google think they are?
     
    Old Welsh Guy, Jul 11, 2006 IP
    Arnie likes this.
  12. mad4

    mad4 Peon

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    #12
    Well, I just logged into my account and there is no change. In fact I have been able to reduce all my bids from 30p to 20p over the last week or two.

    Google can charge what they like as long as they can still find people to advertise. Its all about ROI. In the mobile phone market I could spend £500 per day on PPC if I wanted to compete with the big players.
     
    mad4, Jul 11, 2006 IP
    _JmZ_ likes this.
  13. H20

    H20 Peon

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    #13
    I guess the only solution is to give the google ad bot the page it wants.
    I will rewrite some of my landingpages today. Adding dynamic titles and meta-data based on the search query. Adding more keyword rich text at the bottom of the page.

    *Sigh* And I started doing PPC to get away from SEO!
     
    H20, Jul 11, 2006 IP
  14. daboss

    daboss Guest

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    #14
    the current search engine king? ;)

    as long as they are there, they can do as they wish... :(
     
    daboss, Jul 11, 2006 IP
  15. kevingibbons

    kevingibbons Guest

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    #15
    Lol, good luck optimising all those landing pages :)
     
    kevingibbons, Jul 11, 2006 IP
  16. ScottBannon

    ScottBannon Active Member

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    #16
    Wow, 5 of my campaigns haven't changed at all and 3 others have actually gone lower for me.

    Then again, I've always used narrow, focused landing pages for specific keywords so I guess I'm ahead of the new required curve?

    It just makes sense to me though, if you do a better job of targetting your keywords and landing pages you'll get a higher conversion rate.
     
    ScottBannon, Jul 11, 2006 IP
  17. T0PS3O

    T0PS3O Feel Good PLC

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    #17
    When exactly did this kick in? (So I can do some pre and post analysis...)
     
    T0PS3O, Jul 11, 2006 IP
  18. bigdealio

    bigdealio Active Member

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    #18
    Amazing. I hate how Google eggheads think they can automate everything. Well - they can't. #2 their insistance on automating everything very often produces horrible results. I hope this will bite them in the bottomline very soon and they will clean up their line.
     
    bigdealio, Jul 11, 2006 IP
  19. heybert00

    heybert00 Peon

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    #19
    The blog was posted on 7/7 and stated that it would be rolling out over the next several days.

    adwords.blogspot.com/2006/07/landing-page-quality-update.html

    sorry but you will need to copy and paste this. I do not have link-posting access yet. Maybe someone who does can post the link to make it easy.
     
    heybert00, Jul 11, 2006 IP
    tschrock likes this.
  20. lorien1973

    lorien1973 Notable Member

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    #20
    about time they did something. crap sites polluting the paid results has gotten infuriating lately.
     
    lorien1973, Jul 11, 2006 IP