I’d like to challenge Google’s claims that their ongoing and continued changes on the Ad side is for the purpose of creating a better and more targeted Internet experience for the user. Their New Optimize campaign feature suggests I bid on very broad and even completely non relevant terms ! Google claims to be able to determine with great accuracy , based on our sites content and their algorithms, what our bid prices, PR and SERPS will be, yet their very own tool is so far off of relevancy that it would in many cases triple or quadruple my CPC bid costs. The fact that most of the KWs they suggested costs as much as 4x's what I currently pay , is proof that their algorithm and marketing depts are at complete odds with their stated Corp mission statement to make a better more relevant internet experience for the user. Be honest Google, I could put up a site on cookies and you WILL take my KW for Ford F-250 Pick Up Truck on that site. Google makes the non relevant magically relevant for the right amount of CPC bid.