We all know that Google (and the others) are on the lookout for duplicate content and we as copywriters are always seeking to avoid getting slapped for it. I'm curious as to what others feel are the more important criteria they apply in determining whether two pages are similar or not. This goes to the heart of spinning, and what type is most effective. Some suggest to do it at the sentence level - just take each sentence and write a second or even third version to be spun into the finished article. Others feel it's sufficient to do thesaurus replacements of individual words. If you spin your work, what do you focus on?
It really is best to write your own content or hire writers to write original content for you. This way you aren't always worrying about how google is going to slap your website.
Sentence rewriting is what most of my clients prefer. Synonym swapping can be easily detected by software like Dupefree.
True, but I never said anything about not writing my own copy. In fact I spend a great deal of time and effort writing my own copy, but I feel I deserve (and in fact require) to get the most exposure for my work that I can, and I'm not inclined to allow my work to be devalued by duplicate content filters. Spinning, like anything else, can be done carefully and artfully or it can be done carelessly and clumsily. In my spinning I take great care to preserve the meaning, readability and stylistic integrity of my work. It is still as good an article after it's spun as before, it just doesn't look like the same article. My point in starting this thread was to get more input on what aspects of spinning may be more beneficial to creating that 'uniqueness' which is the basic goal of spinning. Comments along those lines would be helpful to any copywriter interested in conscientiously making the most of their hard work. Thanks for the input. Do you normally do two versions of each sentence or more?