Hey, I want to write a case study on the acquisition of youtube by Google.. Does anybody know where i can find that ? I need to address following issues: What was the rationale of the merger? Who were the key players? What role did investment bankers perform in the transaction? Do you think that the M&A was successful? Please let me know Thanks..
WRONG! Better sources: Academic journals - conceptual frameworks of strategy textbooks - strategy in particular - find frameworks on why firms horizontally integrate Economist - have run a few articles on the topic telegraph/guardian or any other broadsheet Random sources from the internet are generally not academically rigourous and unsuitable for a case study http://www.rba.co.uk/sources/manda.htm - mergers Also have a look at Porter's stuff as well as scanning theories as to why google would want to move into that niche in the market Good luck Notting
if u have access to external databases research ex : in my case i have access to (http://web.hec.ca/cgi-bin/biblio/partheme.cgi?t=18) but i dont know if u can access it , universities pays nearly 600k/year to have access to external stuff (what u dont usually find on google)
Here's an interesting link: http://www.wakeupfromyourslumber.com/node/211 "We have repeatedly highlighted past examples of censorship on behalf of Google, including their blacklisting of a mainstream news website that was mildly critical of China, and also the deliberate stifling and manipulation of Alex Jones' Terror Storm film ranking on Google Video. Google was also caught red-handed attempting to bury the Charlie Sheen 9/11 story at the height of its notoriety."
Yep, but it is possible to find puclished data and information from those sources on the internet that can be found through google search, though it you may need to search pretty hard.