Google year-end results disappoint

Google Inc on Thursday reported disappointing quarterly results on rising capital spending and costs for acquiring advertising customers, unnerving investors who sent its shares down 6.5 percent.

 

"A rising level of payments to affiliated sites that deliver Google ads, called traffic acquisition costs, also surprised some."​

Wow. I figured that my lowered CPM meant that Google was making more money.

 

yeah in these days google is paying less

 

Google can't scare new advertisers with their ultra-tight QS policies and expect them to stay after they realize that $5 per click is way too much.
You need too much experience to start with AdWords. Being an AdWords beginner right now is a big trouble for marketers unless they know how to create great landing pages that appeal to Google. If they do direct linking, they're going to get hit by the older advertisers who also use direct linking but already have a track record. If they link to their own landing page, they must have the knowledge about creating wonderful ones. That's very hard for beginners.
And also, the changes to the QS algorithm often make older advertisers go away when their minimum CPC rises beyond reasonable numbers.
With all these problems, it's a miracle they missed only by a penny.

nadavs

 

Do not worry

Google will strike back.Its still the no1 search enginr

 

is this news bad for people using adsense?

 

Just a guess: most people don't care what happens to google per se, but they care about their adsense earnings. That has been volatile for a while now, and with a recession/slowdown coming/expected... my guess is yes, it will affect those earnings.