Social networking sites as called the revenue generator : Advertisers delight- Advertisers can target local as well as international market at one place. Social networks are becoming a good environment to sell products, especially if marketers want to cultivate a brand and get its loyal users to do the selling and evangelizing. That evangelism happens in a community. Recruiters' Heaven- Now a day, top MNCs are hiring from professional social networking sites like Linkedin. They can also check the social index and compatibility of the candidate along with the background check, which is helping them to save a lot of money. The cost of gaining new customers is practically nothing because users join voluntarily and provide their own content through their profiles. The interactive nature of social networking sites keeps visitors coming back which helps the sites to retention rate high. The cost of running the sites' web servers is relatively low. If a classic advertising or subscription revenue model is used, low cost social network sites could be highly profitable. All the above information concretes our philosophy that social networking as a domain for business is going to stay and grow in a rapid rate. Article reference: GMI My question is that how they generate there revenue?? as i think with add they cant get more money?? google is giving prority to these websites like myspace, orkut etc... In orkut i never see any kind of add then why google purchase it?? need your valuable suggestion???
They all, social networking sites are dynamic in terms of latests news, contents and very interactive. Search engines love them.
I think that in general search engines give priority to sites that update content regularly. The more often a site is updated then the more search engines love it. I think this is why social networking sites do so well