Here's the big news, from today's New York Times: Google to Put YouTube Videos on Its Ad Network By MIGUEL HELFT Published: October 9, 2007 SAN FRANCISCO, Oct. 8 — Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content — and more ads — across the Web. http://www.nytimes.com/2007/10/09/t...gin&adxnnlx=1191935321-qTjxsn/NRugJxCuEQwifrA
I'm confused. The article makes it sound like the only change is that Google is creating a contextual YouTube video block. You insert the code, and contextual videos from YouTube are displayed, with some ads surrounding the video, of course. Basically, it just sounds like a new ad format that incorporates YouTube videos.