Dear Digitalpointers, Greeting from my side, hope you are doing well. I wanted to know that what should be the analysis area if you have seen drop in Impressions and clicks but improved CTR and Average Keywords positions in Google Search Console?elp thanks in advance for reply!!
So, you have less impressions, but better positions. Check regions where your site is shown. Did you do any changes with the site recently? Maybe some pages become out of search engines.
I think you check again the landing page, because this is the factor and the ads content because these are the factors that affect directly on CTR and click. Check again the budget for impressions changing answer. Hope this helps.