I'm new to adwords and I've been doing it for a couple weeks now... typically I can't seem to find anything cheap... nothing at 3c ... so I've been doing 7c and below... today I was comparing somethings with a friend of mine who gets really cheap prices... why is that? I mean I type in a keyword in my account and its 13cents and he types it in and its 3 or 4c ???? google is charging me 400% more...