Hello I have been trying to get into Adwords on and off for the past few years. I have done a lot of work with SEO and online marketing, but this is my first serious attempt to do Adwords. My website is called IBSpot.com and we offer all kinds of ebiz solutions: web design, logo design, web hosting, etc. My plan is to get Google Adwords to convert for one of our products, and then expand into more campaigns for our other products. I have been buying 'logo design' keywords for the past 2 weeks. The results aren't great - no sales yet and I pay about $.50 per click for roughly 10 clicks a day. (Any tips on how to improve this would be appreciated) But today, I wanted to start a new campaign for our Website Design package. When I entered the keywords (this time I used only about 20, instead of the 600 + 1.5k typos I used for logos. Google filters those out quickly), Google immediately said that the quality score was low and wants about $5 per click. This is 10x more than my logo design keywords, and the relevancy should be about the same. Does anyone know what I can do to at least get this campaign started? Am I doing something wrong? Many thanks, Mark
Yeah, you must optimize, since the G says your Quality Score is low, you have to optimize your website for certain keywords you're using. Example, if you sell 'Logo Design' then you must send customers to your page where it has 'Logo design' keywords If you sell 'Web Design' you must send customers to your web design page. The game is different now, and it's not that easy. Some optimizations tips: Use your keywords in the head line of the ad, in the domain name, and the page has to be 'filled' with those kinds of words.
I feel like I have the keyword 'website design' throughout my webpage. It is in the title, the h1 tag, the file name is 'websites.htm', and it definitely shows up throughout my page. http://www.ibspot.com/websolutions/websites.htm That is the direct link, if you want to see what I am talking about. Is it that the price per click for this keyword just happens to be $5? Or is there something else I need to do to optimize? Mark
Post some keywords here, the ones you use for web design. Minimum bid is $0.05, there's no such keywords starting as low as $5.
For instance: website planning website wireframes "web design" "web design company" business web sites freelance website design all inactive for search, minimum bid $5. thanks, Mark
You just can't try to confuse google anymore about what a page is about. You almost need a separate page per general keyword. You wouldn't have $5 clicks for "website design" or even perhaps "managed website" or "managed design". The whole point of this quallity score thing is simply to prevent arbitrage. Its like google wants to charge you enough so that adsense clicks (if you had them) aren't more profitable than the cost of your word. Since google has decided your page is about "website design", then it feels safe sending you website design traffic regardless of what you bid, because you came across the traffic to that page "fairly". If you want traffic from other words to get to your website design page, google is going to charge you more to do it. I hate the whole quality score thing, but I just think about a very narrow topic and think about what keywords I would have to buy in order to get ads for those words to display on my page. You are more safe then. I think if google can look at your keywords and decide that potential adsense ads are coming from the same pool of advertisers as you are bidding against to get the traffic, you are fine. If it looks like your page topic would draw adsense ads from another set of ads than those you are competing against to get the traffic, then it makes you pay more to do it. Once you invoke keywords like "freelance" and point them to your web design page, google thinks you are pulling from a different adwords market than your page has been determined to target. Thus, you could actually make a buck, and that for some reason seems to concern google.
There is, i'm also experiencing this on my account. It's either i'm asked to bid $.20 or $5 on my 50 keywords ad group. keyword is on the title (both on ads and webpage)
I've had the same problem with an account I recently resumed, so I did some searching on the subject and found the following article titled... Google AdWords Quality Score Has Major Bug http://searchengineland.com/070216-122543.php If anyone else has found similar articles, please post. I'd be interested to receive further confirmation about this.
I hadn't found that article (good spot there) but I have also been bitten by the "increase your quality or pay $5 or even $10". I knew it had to be a bug. I actually saw it on my smaller niche markets -- where no one else was bidding on the term. I gave up and ran the ad on MSN ads -- though they have their own set of bugs that makes other perfectly good ads get thrown out. Sigh.
That article referenced a temporary glitch that has since been corrected. If you're seeing the $5 - $10 minimum bid requirement now more times than not it's due to a low QS.
never had this problem. Maybe try to contact google about it. I have used up to 2000 keywords (misspellings etc) per campaign without problems. AS
Not true. Google is demanding $5 bids from me for a campaign that: 1) uses our product name and misspellings as keywords 2) the keyword/product name is the URL, is all over the page, is in the meta tags 3) is a brand new campaign, and there's no history in the account of this page, domain, or keyword.
I had the same problem with a keyword phrase. There was moderate traffic (3,000 searches / month) and low competition (3 adwords advertisers). I set everything up and it said inactive for search and that the minimum bid was $10.00. When I used the AdWords tool that gives you the estimated CPC, it said it was $0.40.