Wow, when I was searching laptop keyboards on Google I found out that the big G values keywords exact matched domains highly. OK, when you search that keyword, this website laptopkeyboards<.>org comes second with a PR0 and three No PR backlinks. So all onpage SEO (16,600 pages indexed by google) can beat others with a keywords exact matched domain name? Anyone interested?
yes this is the first priority by Google now. It was and it is the priority by MSN and Yahoo but now Google also value the URL with higher priority.
keyword in domain is one of the factor in serp ranking. The site comes up because it's exact on the searches.
It's only valid for low competition keywords. High paying keywords don't work that way because the SEO done on those sites are extremely good.
Having keywords in the domains does help a site in ranks. But I agree with what the other person said, it won't work so well with keywords with high competition.