Many people whom I know are shifting to Yahoo search. This seems like a better idea if you want to arrive at specific results soon. If I asked you what a 'princess cut' meant for a diamond and you threw an entire encyclopedia at me, I would just look for someone else to answer that question. If I asked you what is the current climate in Turkey and you explained the culture and traditions of Turkey and directed me to 15 videos of terrorists being trained in Turkey I would look for another search engine. My hitch is that, if google continues with this big boss search thing, we would see google going down like DMoz. Google will change. Advertisers have Adsense, does Google have Googlesense? Kaijewels.
Well it's just going to make our jobs more fun, we'll get to learn a whole lot more about absolutely dominating markets and we'll become more creative with our marketing efforts. Bring it on.