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Google Universal Search and how it will affect Webmasters

Discussion in 'Google' started by DharmaSeo, May 17, 2007.

  1. Steupz

    Steupz Peon

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    #61
    Google seems to ignore alts, in my opinion.
    You search for pics of celebrities and at times 25% are pictures of someone else.
    SEMrush
     
    Steupz, May 18, 2007 IP
    SEMrush
  2. littlebobek

    littlebobek Peon

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    #62
    It just seems that Google alters its algorithm according to web 2.0 phenomenon
     
    littlebobek, May 18, 2007 IP
  3. Obelia

    Obelia Notable Member

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    #63
    It seems to me that they've been moving in this direction for a long time. For example, when you search for a location you now find Google maps data at the top of the search. The same goes for news. Bringing it all together is possibly the next logical step.
     
    Obelia, May 18, 2007 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #64
    Agree - the impact will vary greatly from verticle to verticle. Exciting times!
     
    GuyFromChicago, May 18, 2007 IP
  5. kodin

    kodin Peon

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    #65
    the search result will be compete with picture, video, news, content... maybe webmaster could use all above for SEO..
     
    kodin, May 18, 2007 IP
  6. The Webmaster

    The Webmaster IdeasOfOne

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    #66
    The Webmaster, May 18, 2007 IP
    Mong likes this.
  7. Mong

    Mong ↓↘→ horsePower

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    #67
    Though Yahoo! and Live have fallen on face against Google. But by the time internet users have created a 'new rival' for Google. This rival is non-conventional and not from search industry. Its from human 2 human relationship industry .. ah right thats social networks (including news networks).

    Google is now trying to survive against that new rival no new story imho. :)

    But fight between two elephants will definitely hurt grass. ;)

    Google will give equal weight to all video and image sites? :rolleyes:
     
    Mong, May 18, 2007 IP
    The Webmaster likes this.
  8. DharmaSeo

    DharmaSeo Peon

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    #68
    thats cause the alt tags are misleading sometimes by webmasters...but in the end alt tags still major factor in pic seo
     
    DharmaSeo, May 18, 2007 IP
  9. The Webmaster

    The Webmaster IdeasOfOne

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    #69
    Couldn't agree more with you Mong.. Certainly Social networking sites, and innovative creations like Second life has created a new marketing scenarios.
    Google, who initiated Web 2.0 now taking steps to remain on Top in Web 2.0 era..
     
    The Webmaster, May 18, 2007 IP
  10. DharmaSeo

    DharmaSeo Peon

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    #70
    this does make sense a little, i mean by making all search genres in 1 page doesn't really constitute google as being web 2.0.

    but even if you make videos on youtube, you cant place a link to ur site, so it wont help traffic too much
     
    DharmaSeo, May 18, 2007 IP
  11. browntwn

    browntwn Illustrious Member

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    #71

    Here it is for a search of shoes... showing 2 videos in top 5.
    I just saw this 5 minutes prior to this post. Basically same as I saw for a celebrity search the other day.

    [​IMG]
     
    browntwn, May 18, 2007 IP
  12. manageyourlinks

    manageyourlinks Peon

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    #72
    both of those videos are the same thing.... quality.
     
    manageyourlinks, May 18, 2007 IP
  13. lorien1973

    lorien1973 Notable Member

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    #73
    "Darth vader" pulls that up as well. If -that- is the new google layout. I really don't have a problem with it. It keeps the real results there, just enhances the video results. Which is fine. I just don't want the actual results pushed below videos or what not.
     
    lorien1973, May 18, 2007 IP
  14. Notting

    Notting Notable Member

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    #74
    As a user this sounds like it might be quite useful. As a webmaster, things are definitely going to get trickier.

    Might have to have 5 sites in place of one. A blog, a picture site, a video site, a store and an information site.

    wheeewww!

    Notting
     
    Notting, May 18, 2007 IP
  15. lorien1973

    lorien1973 Notable Member

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    #75
    I believe youtube pulled rank for "shoes" before this though. This is just putting a video of the image next to the SERP.
     
    lorien1973, May 18, 2007 IP
  16. browntwn

    browntwn Illustrious Member

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    #76
    Hmm, I frequently do celebrity searches and the one I saw was not the "normal" search I see now when I do it. I was looking up "renee olstead" when I saw at least 2 google videos (not youtube) in the top 10. I copied the embed code for one to use. Now, when I search that term, no videos or links to videos show at all. I think there was also news links on the first search but I can't recall precisely.

    I think this is more that just adding an image, they are new results infused with news/images/video. It is hard to tell when I can't get it to repeat.
     
    browntwn, May 18, 2007 IP
  17. trichnosis

    trichnosis Prominent Member

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    #77
    i have looked this site. it's showing results with a nice way. it's extra results are on rigth side of the site but Google is showing before the content or inside the content. this results are forcing the main content to move so footer of the page:mad:

    if it want to add extra results like images,videos etc, it must do this with a nice way but google has choosen the
     
    trichnosis, May 18, 2007 IP
  18. trooperbill

    trooperbill Well-Known Member

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    #78
    personally i think either

    we're going to have to become masters of related phrases as one example cited by Google says that on searching for Darth Vader you'd also get results for James Earl Jones... which i found interesting

    or otherwise the results will become too confusing for users and they'll migrate elsewhere... currently with the Google local listings on top of the natural results im finding it annoying enough without other unrelated rubbish littering the results... if i want to search for images or video ill SELECT THE DAMNED TAB myself without google deciding for me!!!

    its annoying because google won the search engin 'war' because the other search engines went portalified whilst google remained simple and to the point... now it appears that theyre heading the same way!

    mark
     
    trooperbill, May 18, 2007 IP
  19. basicus

    basicus Peon

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    #79
    With this step they are of course making the Seo world a much more interesting place. No doubt about that.

    They are also minding their business well with this step since the stock market reacted positively after the news was released.

    I believe this step will make the average Joe user more happy with the results he gets since he gets all the important stuff on one page.

    I can also see who will win this new race: The ones with really creative ideas for content on their sites. We will all have to actually start working on the quality - seen from an end users standpoint much, much more.

    The last time I tried to actually find something via Google I just gave up. With this new approach from Google's side I might be more lucky.
     
    basicus, May 18, 2007 IP
  20. FastWeb

    FastWeb Peon

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    #80
    A couple things of note:

    1) Television viewers on the major networks dropped by about 15% this year over last - this is a sign of the times
    2) Media advertising is a multi-billion dollar a month industry
    3) People are turning to the internet for entertainment. Just look at the hype surrounding Joost.
    4) Google makes their money by selling advertising
    5) More media results like videos, pics, etc. means that "real" websites will drop slightly
    6) Because of that drop, webmasters will spend more money on AdWords advertising

    What it boils down to is advertising dollars, and Google wants them. Google may have had heart at one time, but they've changed a lot since the IPO. The accountants are ruling the roost at Google, just like any other large corporation.

    Maybe I'm just getting cynical in my old age...
     
    FastWeb, May 18, 2007 IP