Search Engine Optimisation Company Google Tricks & Information www.cl5.co.uk Want to see if your website has been listed on a search engine? To see if your website has been listed on a search engine such as Google simply type the following into your Google Search engine; site:www.mywebsite.co.uk this will show all pages indexed by the chosen search engine. Ever wondered how to track a keyword with a search string into Google, MSN or Yahoo? You may be wondering what I am going on about here, simply when you use a keyword on a selected search engine, you need to know if your domain has associated the keyword with your domain, by typing the following search string into your chosen search engine this will show you if it going to used by that search engine. For example if I am a property developer and I wanted to use the following keyword, Liverpool property developer for my chosen domain I would need to see if that search engine has associated the term. This is the search string you would type into a search engine; site:www.mywebsite.co.uk Liverpool property developer, the chosen search engine will then pull out pages that are associated with the domain. How to win with PPC engines! Many people think PPC engines are very expensive, and quite right to, ‘they can be very expensive’! First you need to be aware that PPC engines are a marketing and development system, which means that you need understand your client or your own company before you embark on your campaign. By developing and implementing a system / campaign you can start to earn your revenue within 48 hours for an investment as small as £250 per month, campaigns as low as these are worth setting up just to see the results of your campaign, try running one for about three month a measure How to make Natural progression work successfully! There is now secrecy in SEO search engine optimisation, its simply a understanding and complying with what the search engines ask. Building quality content pages that promote your keywords and developing a positive link structure which show the search engines just how important you online business is and how it can help others, you could say your business is like a referral system for other business. To make a campaign work successfully using Natural Search engine Optimisation techniques follow the simple model as stated below. • Make sure your website source code is clean and complies to its standards, W3C • Choose a good set of working keywords • Implement a strategy to promote the keywords into your website • Build a Positive link campaign Follow this system as a guide, and watch the results it’s simply a system The does and don’ts of Search Engine optimisation! Search engine optimisation works if you follow the system, there are huge floors within the system though, if you don’t comply with what the search ask, your website can end up in the Google sandbox, loose the amount of inbound links and your ranking can drop overnight. This can result in loss of business, in fact every time you move down one position on a search engine, you can loose 25% of traffic. That’s scary if you do your sums! Here is an example; day 1 your keyword brings in 100 unique visitors a day, and your position on Google is number 1. day 2 your keyword brings in 56 unique visitors a day, and your position on Google is number 2. day 3 your keyword brings in 42 unique visitors a day, and your position on Google is number 3. day 4 your keyword brings in 32 unique visitors a day, and your position on Google is number 4. day 5 your keyword brings in 24 unique visitors a day, and your position on Google is number 5. So to summarise here, every position ‘on a search engine’ you move down will have a huge effect on the amount of traffic your website receives. Based on a working week we can see that dropping position this has resulted in this keyword only bringing in a quarter of traffic fro that week. Understanding how Search engine optimisation works can bring in lots of referrals on no referrals, while you decide your competition is receiving all the traffic. Remember that link baiting / link harvesting, cloaking and black hat techniques will damage your rankings on related search engines such as Google, Yahoo and MSN. These are the don’ts, even though they work really well, if you get caught you can end up in a Google sandbox, loosing ranking for up to 3 to 6 months, or being wiped off the search engines for up to 6 to 12 months. Bearing this in mind is this worth all you hard work thrown down the drain. Remember to think clearly, plan your campaign and work honestly, remain focused on your goal and you will benefit from the results given. By Keith Griffiths www.cl5.co.uk