Hey DP members, Right I have a website which does very well, I currently target about 350 keywords, with about 85% of them in the top 10. I know how to do my keyword research all of that is fine! But what I'm looking for is to find top converting keywords (keywords that will turn into orders) for my niche. Are there any websites, programmes etc out there? All comments and feedback welcome...
I tend to find that long tail keywords tend to convert much better, i guess as they are more targeted. I have several websites which are in good serps positions for major keywords, but don't convert that well, whereas other keywords with lower search volumes but specific to my ciche convert much better.
Yes the more specific a phrase, the better it usually converts. A good example of this is any brand or model specific searches. Those typically convert quite well. The best way of knowing what converts best is to monitor and analyze your own stats. Google Analytics does a decent job of keeping track of conversions. You can see which keyword and/or website conversions are coming from. The keywords that work well for one website may not be the best converting keywords for your website. Each website is unique. You may have good prices on certain products or have better page content on others.